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40 Years of Marketing Week

To mark our 40th anniversary, we look back over the past four decades to celebrate the campaigns, trends and people that have shaped our industry.
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marketing week
Opinion Uncategorized

How marketing became mainstream: A brief history

Michael Chamberlain

Marketing Week’s founding editor Michael Chamberlain shares a whirlwind tour of marketing over the past 40 years.

30 Jul 2018 7:45 am
marketing trivia
News Uncategorized

40 years of marketing trivia

Michael Barnett

Weird, wonderful and random marketing facts drawn from the Marketing Week archives.

27 Jul 2018 1:40 pm
1 Comment
Opinion Uncategorized

‘Brands risk neglecting the big idea amid media fragmentation’

Michael Barnett

Media fragmentation means brands and agencies are having to work harder than ever to get impact and cut-through, but that doesn’t mean they should ignore the big ideas, says Tim Lefroy.

26 Jul 2018 2:22 pm
2 Comments
Opinion Uncategorized

‘The internet means a brand crisis can come from anywhere’

Michael Barnett

The internet has been a powerful equaliser but it has also had unintended consequences, leading to a decline in trust and meaning marketers need to go back to basics, says Sue Farr.

25 Jul 2018 2:00 pm
Opinion Uncategorized

Gillian Wilmot: Diversity is not just an exercise in box ticking

Gillian Wilmot

Marketing is not immune from unconscious bias and the industry is still acting too slowly to stamp it out, says Gillian Wilmot.

23 Jul 2018 2:58 pm
8 Comments
Opinion Uncategorized

Marketing through the ages: The 2000s bring the dilemmas of digital

Ruth Mortimer

As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Ruth Mortimer was editor in the early 2010s as the impact of digital led to real challenges over scale versus consolidation of power, audience versus context and personal versus personalisation.

23 Jul 2018 7:30 am
Opinion Uncategorized

Marketing through the ages: The 1990s and the calm before the digital storm

Stuart Smith

As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Stuart Smith was editor throughout the 1990s (and into the 2000s), a time when marketing teams went global, Sir Martin Sorrell and WPP blazed a trail and digital was of little concern.

18 Jul 2018 5:11 pm
marketoonist
Cartoon Uncategorized

Marketoonist on 40 years of marketing

Tom Fishburne

                                              Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

16 Jul 2018 7:17 am
stand out marketing
4 Comments
Analysis Uncategorized

‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption

Lucy Tesseras

Since writing his first book in 1967, Philip Kotler has gone on to become one of the foremost voices on marketing strategy, and five decades on he is still as candid as ever.

12 Jul 2018 3:00 pm
Opinion Uncategorized

Marketing through the ages: The 1980s saw FMCG and retail battle for dominance

Howard Sharman

As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Howard Sharman was editor throughout the 1980s, a time when retailers’ ad budgets first surpassed FMCG.

10 Jul 2018 6:35 pm
Opinion Uncategorized

Marketing through the ages: The 1970s heralded a new era for media

Torin Douglas

To celebrate Marketing Week’s 40th anniversary, we asked past editors to sum up the industry and Marketing Week during their time at the title. First up, Torin Douglas who was a contributing editor from 1978.

6 Jul 2018 2:00 pm
brand reputation
1 Comment
Analysis Uncategorized

‘Branding queen’ Rita Clifton: At any stage you can shape or destroy brand reputation

Michael Barnett

Branding expert Rita Clifton has seen a significant shift in the sectors that excel during her career, but says having strong brand principles will always be the key to meeting future challenges.

4 Jul 2018 5:05 pm
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