Instagram begins serving ads in the UK
Lara O'ReillyStarbucks, Cadbury, Channel 4, Rimmel, Estee Lauder, Sony Music and Waitrose will today (23 September) become the first brands to advertise on Instagram in the UK.
Smirnoff punctures pretentious nights out with £15m push
Lara O'ReillyDiageo is launching a major £15m push for flagship vodka Smirnoff to position the drink as an antidote to pretention as part of its global effort to make the brand more inclusive.
Tesco online boss to temporarily replace MD after it emerges company overstated profit
Lara O'ReillyTesco’s multichannel director Robin Terrell is to become interim UK managing director after it emerged the company overstated its profits by £250m.
Instagram ‘cooler’ than Twitter
Lara O'ReillyInstagram is a “cooler” brand than Twitter, according to British consumers and a panel of key influencers.
Samsung looks to link with youth culture with £10m Galaxy Alpha push
Lara O'ReillySamsung is looking to link to UK youth culture with the £10m launch campaign for its latest premium handset, the Galaxy Alpha.
Facebook updates News Feed algorithm to favour trending topics
Lara O'ReillyFacebook has tweaked its News Feed algorithm to favour more timely stories, meaning more fans are likely to see brand posts that are related to trending topics.
Johnnie Walker deepens relationship with F1
Lara O'ReillyJohnnie Walker has deepened its relationship with Formula 1 by becoming the “official whisky” of the sport, as it looks to enhance global awareness of the brand and expand the platform for its responsible drinking initiative, Join the Pact.
News UK creates native advertising division
Lara O'ReillyNews UK is opening up a new way for brands to connect to its print and digital audiences across The Times, Sunday Times and The Sun with the creation of a native advertising division.
Just Eat looks to reach more females with £5m brand campaign
Lara O'ReillyJust Eat is launching a £5m brand campaign to mark a change of direction for the brand’s marketing as it seeks to reach a wider audience than its current male-slanted customer base.
Apple seeks to quell privacy concerns with open letter from Tim Cook
Lara O'ReillyApple’s CEO Tim Cook has penned an open letter to its customers outlining its commitment to protecting its users’ privacy following the high profile nude celebrity photo leak scandal as the company seeks to repair some of the brand damage caused by the alleged “hack”.
Sony Mobile switches focus to premium handsets as profit hit
Lara O'ReillySony Mobile is switching its focus to a strategy aligned around premium handsets after warning that poor sales will lead to a heavy loss in its current fiscal year.
Premier Foods announces major restructure to focus on categories over brands
Lara O'ReillyBisto and Mr Kipling owner Premier Foods has announced a major restructure and the appointment of two executives with marketing backgrounds to lead the reorganised business as it looks to focus on new growth opportunities in a more agile, category-focused way.
‘Ladbrokes Life’ posters banned for endorsing irresponsible attitudes to gambling
Lara O'ReillyTwo Ladbrokes poster ads have been banned by the ad watchdog, which ruled that if the outdoor element was viewed in isolation of the bookmaker’s wider TV and digital push, they could “condone an irresponsible attitude to gambling”.
Converse uses adblock tech to ‘replace boring parts of the internet’ with its own ads
Lara O'ReillyNike-owned trainers brand Converse has created a browser extension that uses adblock technology for consumers’ to replace other brands’ digital ads – which it says form the “boring parts of the internet” – with its own branded content.
Lenovo makes senior marketing appointment as it bids to become ‘top 10 brand’ in Europe
Lara O'ReillyLenovo, the world’s largest PC-maker that earlier this year announced plans to acquire Motorola, has appointed Jo Moore from Ogilvy & Mather to spearhead the Chinese company’s ambitions to become a “top 10 brand” in Europe.