It is not my job to be an apologist, defender or cheerleader for the Government or the Central Office of Information. However, I am becoming increasingly irked by the political football that the Government’s marketing and communications spending has become.
A YouTube-style service is being launched for marketers to enable them to access videos made by young people.
Anheuser-Busch InBev (AB Inbev) says it will continue to invest in growing its brands after reporting a 4.1% sales increase in the second quarter of the year.
Banks were the most improved sector in this year’s Brand Finance Global 500 list, despite being shrouded in controversy over the past financial year.
Here is something that I never thought I would lead with in this weekly communiqué: Vera Duckworth and the Corrie character’s impact on the direct marketing industry.
Nicky Legg, broadcast director at Mike Colling & Company, argues that DRTV deserves more credit.
The rivalry between low-cost carriers Easyjet and Ryanair has escalated with the threat of legal action over an advertisement that likens easyJet founder Sir Stelios Haji-Ioannou to Pinocchio.
Anxiety UK is launching a nationwide campaign in a bid to promote the charity and its cause.
Volvo has added direct marketing agency EHS 4D Cirencester to its roster of global agencies, ahead of closing negotiations for the brand to be sold.
HMV Group combines HMV and Waterstone’s marketing teams Depressing as it was to read the stark details of the COI cuts this week, the news didn’t exactly come as an unexpected shock. The Coalition Government has promised to reduce the deficit and will win plaudits with any tough move it can make, even if it […]
Deutsche Bank is to separate its name from its logo as part of its new brand identity in a bid to demonstrate it has the confidence to be part of a “very select set of global superbrands.”
Wastefulness and inefficiency are the bane of all direct marketers’ lives.
Kevin Slatter, managing director of G2 Data Dynamics, discusses how detailed and timely CRM can improve relationships and service.
Anheuser-Busch InBev (AB-InBev) insists the decision to deny its flagship Budweiser brand a European Union-wide trademark will have “no effect” on business.
Onitsuka Tiger, the iconic sportswear brand, is unveiling its latest global campaign which includes a competition focussed on a giant piece of traditional Japanese furniture in the shape of a running shoe.