Media independent CIA Group is claiming to have won 226m in potential new business worldwide, during the first six months of 1995. It is a 440 per cent increase on new business won during the same period last year, which was worth 42m. Major additions include Italian food company Barilla’s 70m account and pan-European business […]
NEWS The Coca-Cola bottle will become the first shape to win trademark registration later this week. It will be followed in the coming months by a flood of other product shapes, smells, sounds and colours seeking commercial protection under th
Furniture retailer Courts is hiring a former Texas Homecare marketing chief to be its first marketing director, as it expands into the North. The chain has brought in Clive Roylance to take control of marketing, previously run by chief executive Bruce Cohen. The company says the move will free Cohen to concentrate on expansion. Roylance […]
Leagas Delaney starts a poster and TV campaign for The Guardian in the North of England at the beginning of September, which will support the launch of the A5 version of The Guide (MW August 4). From September 9, the A5 Guide will be available across the North from Liverpool to Hull. The London A5 […]
With reference to the article “Fear and loathing in Kent” (MW August 11), I write to say that I am appalled to read yet another sarcastic piece about people attempting to retain the heritage and culture of our country and failing to list any of the important and relevant facts. If Iain Murray had bothered […]
Whitbread is relaunching the Merrydown cider brand, replacing its classic rural image with earthy Celtic imagery aimed at a younger, “new age” market. The TV advertising will play on Celtic themes and present the brand’s “dark side”. The brewer took over distribution and marketing for the brand in May, and has since moved its 1m […]
Paul McCann
McDonald’s has struck a 1.75m deal to use the FA Premier League logo in all its marketing activity. About 1m of the sponsorship will go towards initiatives to encourage family and young people’s attendance at local Premier League clubs and involves McDonald’s sponsoring some family stands. Last year the company test sponsored Manchester United’s family […]
“Christian radio station outraged by smutty innuendo bans ads” is a better story than “Christian radio station wanted to broadcast smutty innuendo but was advised not to by media buying agency”. Sadly, the truth behind the absence of two radio ads – produced for cable channel Bravo’s Cult TV Weekend – from Premier Radio is […]
Paul Stoneham, marketing director at Procter & Gamble (Oil of Ulay), gives his opinion on the sector
The 1996 round of ITV airtime negotiations are under starters orders with Carlton Sales attempting to make a pre-emptive strike to keep wavering London advertisers. A strong revenue performance from Carlton Sales, at the same time that Carlton TV has suffered from reduced audiences, combined to make some of the company’s deals this year more […]
The mobile phone market has an image problem. While handsets can be cheap, users are often shocked by the running costs and the length of contracts they are tied into
Your article on the life and pensions industry, “A matter of life and death” (MW July 28), addresses, arguably, one of the UK’s most important social issues: the lack of pension provision for UK citizens from the early part of the next century. None of the major political parties or any financial services providers would […]
To stem the present rush of speculative customers, building societies are hiking their minimum investment levels. But freezing out small account holders now could spell trouble for the future. Sean Brierley investigates
A lifestyles study has found there are subtle differences between Sunday papers’ readers.