From next week, Internet surfers will be able to access an “anarchic” Tango site containing spoof details of salaries at parent company Britvic, a page dedicated to the pleasures of ferrets and an Apple Tango dating service. Britvic is putting 250,000 into developing the site, which it claims is the biggest investment to be put […]
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The multiples have shunned ABTA’s Sun City convention and its pleas for a halt to discounting policies
A close examination of the European satellite TV market shows that quality programming really does pay
Northern & Shell’s OK! magazine is to become a weekly from March next year. The celebrity monthly is hiring advertising sales staff and journalists.
I was interested to read your car article “Fighting for cover” (MW September 29). However, as the first car insurance operator to advertise on TV in the Sixties, with the highest share of voice in the market in May this year and a market share of six per cent, I was concerned to see that […]
Superdrug is launching its own scratchcard game, following the 800-strong chain’s decision to pull out of trials for the National Lottery earlier this year. The chain switched off Camelot lottery machines after it found that queues for tickets were clogging up stores, making shopping difficult for other customers (MW June 2). Superdrug claims to be […]
The battle between Scholl Consumer Products and rebel shareholders is delaying the company’s planned 8m worldwide relaunch of its products . Scholl is embroiled in a dispute with shareholders, who are demanding the replacement of non-executive directors and a break-up of the company. Its management wants a complete overhaul of the design, logo and packaging […]
IBM’s head of consumer business has left the company, two months after it set up the new consumer division. IBM consumer business manager Graham MacPhee says in a statement that he has “decided to pursue a career outside IBM”. He adds that his reason for leaving is “personal”. It is not known if MacPhee has […]
Post Office Counters is reviewing its 3.7m account, held by GGT for the past five years. Head of communications strategy Phillipa Dennell confirms that the Post Office is shortlisting four agencies, including GGT, and expects to appoint one of them by the end of the year. Dennell says the reason for the review “is not […]
Amstrad has been rocked by two senior departures from Amstrad Direct, a key sales operation which also handles its new beauty care brand Ultima (MW last week). Amstrad Direct managing director Lindsay McEwan quit the company last week. McEwan’s departure was quickly followed by the division’s commercial director, Phil Samson. No reason was given for […]
Talk Radio UK has attracted an ideal sponsor for its real-life “weepie slot”, Our Tune, on the new Simon Bates radio show. Kleenex Tissues has signed a six-figure deal to sponsor the programme for one year. Our Tune consists of listeners’ tales of tragedy and heart break, read out on-air and followed by a sentimental […]
Despite its largely unnoticed arrival, digital radio could revolutionise listening habits and advertising
Rocked by a spate of top-level marketing departures and bad press, Eurotunnel has struggled in its first year. But the underlying problem is the massive debt from construction. Is there any light at the end of the tunnel, or is the only answe
It was only when George Bull, chief executive of GrandMet, put down the man from Coopers & Lybrand that he really scored with his audience. What had this hapless individual done to deserve such summary reproof at the third Marketing Forum’s opening address? He, or rather his consultancy, had dared suggest the marketing department’s days […]