BTA builds brand marketing team

Marketing Week

The British Tourist Authority is setting up a brand management team to market the UK to overseas visitors as a “family of brands”. The head of the BTA’s Canadian operation, Gareth James, will move back to the UK to become head of brand management. James will run a four-strong team covering six geographical areas, or […]

The man with no name, yet

Marketing Week

The Diary would like to thank everyone who responded to its plea for alternative versions of what “Saatchi” might stand for. But the response was so pitiful that it will only thank Ian Metcalfe of SPS Advertising, who came up with Sad Ad Agency Tycoon Claims Higher Inspiration. The Diary hopes that readers will seek […]

No Title

Marketing Week

Mandy Wheeler, managing director of radio advertising production house Mandy Wheeler Sound Productions, has urged actors’ union Equity to consider a sliding fee scale for actors’ fees and free casting. This is intended to counter concern about radio production costs as advertisers increasingly run more ads in their campaigns, with each ad played fewer times. […]

Belly laughs at HHCL’s new venture

Marketing Week

Do you remember when ad agencies insisted on being called boutiques? It conjured up images of George Best in silver flares and platforms. Well, now that HHCL & Partners has entered the world of catering – sorry TV production – with its new venture HHCL Brasserie, the Diary’s fevered imagination started to consider what might […]

Microsoft ad chief resigns after rejig

Marketing Week

Microsoft’s head of UK advertising is leaving the computer giant after a management shake-up. Janet Kilpatrick, image and communications manager, has resigned following the merger of brand communication, direct marketing, PR and advertising into one division, called marketing services. The division will be headed by the new director of marketing services Sean Orpen. He was […]

Universal, Motive win 4m media

Marketing Week

Universal Communications and Motive, the Bartle Bogle Hegarty media dependant, have each been awarded 4m of media buying business. Motive has picked up the media buying and plan ning business for health care insurer Private Patients Plan. It is its first piece of business since it was launched by BBH in June. Optimedia and Zenith […]

Kellogg rejig in US for JWT and Burnett

Marketing Week

Kellogg has realigned $30m of its business out of Leo Burnett and into J Walter Thompson in the US and Canada. JWT will now run the Kellogg’s Raisin Bran account. The brand is Kellogg’s second biggest seller in the US, adding to the Frosted Bran, Muelix, Smacks and Crispx it already handles. Kellogg says the […]

Britvic risks parents’ ire with phone-in campaign

Marketing Week

Britvic could be Tangoed by furious parents when an advertisement for its orange soft drink breaks on August 6, encouraging customers to run up phone bills. Viewers will be told in a TV campaign to ring an 0891 number printed on cans to order an orange Tango doll. The premium-rate phone call will cost 2.99. […]

Hallatt tragedy hits Mars merger plan

Marketing Week

The death of Tony Hallatt,president of Mars-owned Master Foods and Petcare Europe, has thrown Mars’s plans for its recently merged divisions into disarray. Sources close to the company say that Mars will struggle to find a successor to Hallatt, killed in a car crash on July 21, who can handle the continuing process of bringing […]

Wren flies into top slot at Omnicom

Marketing Week

Omnicom, owner of DDB Needham Worldwide, TBWA International and BBDO Worldwide, has finally agreed on a successor to president Bruce Crawford. Crawford’s departure will be a drawn-out process and sources within the company suggest he could be retained as chairman, which would be a new position. According to insiders John Wren, currently chairman and chief […]

Tourist board boss joins Scots bank

Marketing Week

Tim Hailey has been lured from his position as director of UK marketing at the Scottish Tourist Board to join the Bank of Scotland as director of product development. The newly created job involves overseeing a number of product managers who deal with areas such as savings, loans and mortgages. Hailey, who has been with […]

A MATTER OF LIFE AND DEATH

Marketing Week

“When I get older, losing my hair, many years from now… will you still need me, will you still feed me…?” Those who listened to The Beatles’ “When I’m Sixty-Four” track 30 years ago, and expected to draw a state pension by the year 2000, are in for a disappointment – the Government’s answer will […]

Can Mastercard make the most of Access?

Marketing Week

Despite denials from Access and a resounding “no comment” from the more involved parties, there is no longer any doubt that the four UK clearing banks are in talks in New York to sell the brand to Mastercard for more than 100m. Lloyds, Midland and NatWest all own a 30 per cent stake in Access. […]

RADIO WATCH

Marketing Week

Radio campaigns that win awards for creativity are a reflection of the greater spend advertisers are channelling into airtime on niche stations