LISTEN AND LEARN

Marketing Week

Television may still be the senior medium, but it has no cause for complacency – lessons should be learned from the way radio has achieved double-digit ad growth.

Sweet flavour of small producers

Marketing Week

I have read Jo-Anne Walker’s article “Force Field” (MW March 3). It is undoubtedly interesting, but one could also say introspective. Whilst mentioning the Mars influence on the history of the business, and that the other two major confectionery manufacturers use the services of agencies, the article fails to mention that smaller players in identical […]

First national ads for Church

Marketing Week

To prove that Easter means more than chocolate eggs, hot cross buns and bunny rabbits, the Church of England is launching its first national advertising campaign. Roadside hoardings, bus stops and church noticeboards, as well as radio ads, will be used for a campaign, which breaks in April and focuses on the Resurrection. The posters […]

EU slammed for delay in processing olive oil pitch

Marketing Week

The European Union’s system of choosing advertising agencies for its projects has been attacked as too bureaucratic, after more than 150 agencies pitched by post for an £18m olive oil campaign to promote olive oil. The business was put out to tender in the EU’s official journal, the final date for submissions being October 15 […]

On the agenda at Monte Carlo TV95

Marketing Week

Poor programming is one of the main causes of the recent decline in UK TV viewing, delegates at the TV95 conference in Monte Carlo will hear this week. * Exclusive research conducted by Millward Brown says British viewers believe that TV has lost its innovative edge. But commercial TV is seen as doing better than […]

Labour Party backs Green P&G range

Marketing Week

Mr Dobson said if Labour wins the next election it will “play its part in promoting higher environmental standards, thus helping these companies develop further products and sales.” The Labour Party has praised the environmental marketing efforts of big companies including Procter & Gamble, and called for laws to make other firms follow suit. Frank […]

Banks lines up for C&A European business

Marketing Week

Banks Hoggins O’Shea has been appointed to handle a UK project for clothing retailer C&A and is battling with an unknown German agency to win the store’s multimillion pound pan-European account. The size of the European account is not known, but the UK spend for TV, press and radio advertising was ú6.7m (Register-MEAL) last year. […]

Talk Radio finds new sales chief

Marketing Week

Talk Radio UK moved quickly to quash any fears about its sales performance this week after the sudden resignation of sales director Alec Kenny. An external replacement for Kenny has already been found and will be confirmed in the next seven days, managing director John Aumonier says. Aumonier dismisses suggestions that the station’s initial sales […]

LISTEN AND LEARN

Marketing Week

Television may still be the senior medium, but it has no cause for complacency – lessons should be learned from the way radio has achieved double-digit ad growth.

Germans launch 230 new stores at Dixons

Marketing Week

German computer company Escom is taking on Dixons in the high street with 231 own-brand computer stores. Executives at Escom, which manufacturers and retails computer hardware, have confirmed this week that it will buy 231 former Rumbelows stores from Thorn EMI. The move will bring an instant tenfold boost in Escom’s UK retail presence. Escom […]

Four to pitch for Country Music TV

Marketing Week

Country Music Television will brief four agencies this week before inviting them to pitch for a £1.5m above-the-line awareness campaign scheduled to start next month. The channel, available in 3.5 million cable and satellite TV homes in the UK and a further 5 million on the Continent, wants to broaden its audience beyond the predominantly […]

Asda gears up for card launch

Marketing Week

Asda is extending trials of its customer loyalty Club Card, which it has been secretly testing since November, and says it could go national with the scheme at short notice. The development follows last month’s launch of the Clubcard discount loyalty scheme by Tesco. Co-incidentally, Asda’s loyalty card is also called Club Card. Asda has […]

Six cheers for Mr Dorrell

Marketing Week

The more the Minister of the Arts succeeds in winding up the nation’s cultural grandees, the better he is doing a job that should not exist outside Soviet Russia

Sticky figures for Panini’s rivals

Marketing Week

There are a number of exaggerations and inaccuracies in Jo-Anne Walker’s article “Pride after a fall” (MW March 3) that I should like to correct. I would challenge Panini to prove that they sold 1 billion packets of stickers in the UK last year. Given that they accept Merlin has the major portion of the […]

Tighter code fails to stop dodgy diets

Marketing Week

Companies are continuing to break the Advertising Standards Authority code on slimming and health products despite the authority’s renewed efforts to tighten up on the area. The ASA’s latest report upholds four separate complaints against companies for making misleading and unsubstantiated claims for their products. The judgements come two months after the ASA tightened rules […]