Post Office Counters starts 4m account review at GGT

Post Office Counters is reviewing its 3.7m account, held by GGT for the past five years.

Head of communications strategy Phillipa Dennell confirms that the Post Office is shortlisting four agencies, including GGT, and expects to appoint one of them by the end of the year.

Dennell says the reason for the review “is not because we are unhappy with GGT but because our business is very different to the business that it was five years ago. Clearly when we appointed GGT we were not facing the commercial freedom or automation that we are now.”

She adds the task for the winning agency will be to inform the public about the changes that are taking place. Under its new remit, the Post Office has begun selling Lottery Instants, foreign currency and holiday insurance.

Recommended

Express woman fills top IPC post

Marketing Week

Daily Express advertising sales controller Georgina Crace is to join IPC Magazines’ SouthBank Publishing Group as group ad director. She will replace Debbie Bowman, who quit in June to look after her family. Crace beat a string of internal candidates to take charge of the 60-strong sales team. Ad director of fashion titles Justine Southall […]

IBM consumer sales chief quits

Marketing Week

IBM’s head of consumer business has left the company, two months after it set up the new consumer division. IBM consumer business manager Graham MacPhee says in a statement that he has “decided to pursue a career outside IBM”. He adds that his reason for leaving is “personal”. It is not known if MacPhee has […]

Safeway pits loyalty card against Tesco

Marketing Week

Safeway is stoking the supermarket wars with the national launch of its ABC customer loyalty card. The scheme offers free products, services and third-party tie-ups to differentiate it from Tesco’s Clubcard. The chain will unveil the card nationally on October 23 under the banner “ABC – the card of choice” with a 7m marketing budget […]

Comments

    Leave a comment