The government is keen for businesses, particularly SMEs, to export goods as the UK readies to leave the EU, so what are the challenges and what role should marketing play?
Consumer confidence declined again in July, and with people’s propensity to make a purchase also falling the next few months are likely to be difficult for businesses hoping consumers start spending.
The vast majority of those working in the marketing and creative industries in the UK are also worried about the negative impact of Brexit on their jobs.
Doubling its media investment, implementing new technologies and experimenting with targeting helped Ted Baker attract new customers over the pandemic, says chief customer officer Jennifer Roebuck.
As part of the My Morrisons loyalty scheme, the supermarket has launched an app to keep track of savings and provide personalised offers.
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