The government is keen for businesses, particularly SMEs, to export goods as the UK readies to leave the EU, so what are the challenges and what role should marketing play?
Consumer confidence declined again in July, and with people’s propensity to make a purchase also falling the next few months are likely to be difficult for businesses hoping consumers start spending.
The vast majority of those working in the marketing and creative industries in the UK are also worried about the negative impact of Brexit on their jobs.
From streaming wars and block lists, to programmatic DOOH and the impact of Google’s third-party cookie ban, Marketing Week predicts the media trends that will take shape this year.
The Advertising Association is launching two climate action groups in a bid to widen the ad industry’s engagement with the issue.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Mondelēz has scrapped its European CMO role and appointed a vice-president of marketing and strategy.