The government is keen for businesses, particularly SMEs, to export goods as the UK readies to leave the EU, so what are the challenges and what role should marketing play?
Consumer confidence declined again in July, and with people’s propensity to make a purchase also falling the next few months are likely to be difficult for businesses hoping consumers start spending.
The vast majority of those working in the marketing and creative industries in the UK are also worried about the negative impact of Brexit on their jobs.
The amount spent on promotions increased by 4% versus the same month last year, according to data from Kantar, as supermarkets compete to out-do each other on price in an ever-competitive environment.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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