Marketing That Matters: How ‘This Girl Can’ broke the mould for behaviour change campaigns
Marketing Week ReportersWe continue our podcast series by looking into This Girl Can, the groundbreaking 2015 campaign from Sport England.
Disney joins This Girl Can for first branded content push
Molly FlemingSport England’s partnership marks the beginning of a new strategy to create more branded content as it aims to appeal to more women.
Marketing That Matters: The inside story of the Army’s ‘Belonging’ recruitment campaign
Marketing Week ReportersMarketing Week’s podcast series exploring effective marketing campaigns and how they came together examines how the Army achieved record recruitment levels.
Broadcasters team up for government’s mental health campaign
Molly FlemingEvery Mind Matters is using a roadblock ad with digital precision to reach as many people as possible to help tackle poor mental health.
Marketing Week Top 100: The top charity and public sector marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in the charity and public sectors, part of our Top 100 Most Effective Marketers project.
Unregulated political advertising erodes trust in all advertising
Tanya JosephJust because something is difficult, doesn’t mean we shouldn’t do it. Political advertising needs urgent regulation.
Pret’s first chief customer officer Barnaby Dawe quits
Molly FlemingBarnaby Dawe is leaving Pret at the end of the year to return to the world of media and ecommerce, with the brand as yet unclear how it will fill his role.
Burger King’s UK marketing boss on why she ignored the doubters
Molly FlemingStory of My CV: Always on the look-out for the next challenge, Katie Evans developed a love for the fast-paced world of FMCG that took her from Heinz to Krispy Kreme to Burger King, with a brief spell launching her own fashion business.
Luxury fashion cannot blame the climate crisis on the high street alone
Matt BarkerShortening the fashion industry’s global catwalk calendar would be a trendsetting statement of intent that shows the couture houses are ready to take responsibility for their environmental impact.
Sustainability, wellbeing, hope: The new measures of business success
Ellen HammettAs attitudes change, brands old and new are changing the way they measure corporate success, with non-financial KPIs becoming an increasingly important part of the mix.
TV the ‘least risky’ form of advertising, finds new research
Sarah VizardWhile return on investment varies depending on the brand and campaign, linear TV and broadcaster video-on-demand show up to three times less variance than other media.
How to drive value through sophisticated martech integrations
Marketing Week PartnerThis webinar explains how integrating different martech solutions enables brands to unite data sources and metrics and arrive at a single source of insight.
Why leaving London and going local can help re-energise your brand
Matt BarkerEmbedding your brand in the local area and becoming an active part of the community is the best way businesses can succeed at a national, and global, level.
NPS is where customer insight starts, it’s not your ultimate goal
Colin LewisMarketers should be using NPS and other customer satisfaction scores as a starting point to prompt more insight but all too often they are seen as the end point.