The Advertising Association president and former Unilever chief marketing and communication officer discusses the government’s ‘Enjoy Summer Safely’ campaign and the positive changes companies can take from Covid-19.
The Army is shining a light on the role it has played supporting the NHS during the coronavirus crisis as it looks to show the relevance of a military career.
The campaign’s use of contemporary descriptors was meant to spark a debate and coverage beyond the ads and force a reappraisal of the career options the Army offers. It worked, achieving its targets at a lower cost.
As This Girl Can celebrates its fifth anniversary, it looks to tackle the negative effects that perfect images on social media can have on getting women to become active.
Inspired by interviews with serving soldiers, the latest campaign from Army recruiter Capita looks to tap into the “unexpected emotional benefits” of military life.
With the general election likely to throw up more division, advertising can play a role in helping unite consumers, colleagues and communities again.
John Lewis and Boots have become the latest high street brands to announce store closures and job losses as the retail sector struggles with the economic fallout from coronavirus.
The brand boycott is about more than media effectiveness, but it is a good opportunity for marketers to work if they should be in the ‘love it’ or ‘hate it’ camp on social media.
This year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry.
From the postponement of Euro 2020 to the prospect of staging the first behind closed doors FA Cup final, former Pepsi marketer Kathryn Swarbrick has been on a steep learning curve since joining the FA in October.
The marketing industry plans to use new incentives to hire apprentices and young workers, but questions if the support will be enough to convince all businesses of their value.
Your website is potentially the most cost-effective source of leads, but only if you’re effectively personalising each visitor’s experience rather than waiting for them to enquire.
The drinks company has tried to react to changes in consumer behaviour brought on by the coronavirus lockdown
Virgin Money is hoping a focus on music sponsorship and ‘taking the fear out of finance’ can help it take on the old guard of high street banking.