Marketing Week Top 100 2020: The top charity and not-for-profit marketers
Marketing Week ReportersMarketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Public Health England marketing director to leave after 13 years
Molly FlemingSheila Mitchell has been behind initiatives including Change4Life and Every Mind Matters but is leaving to work as a consultant to government
‘This is a real reset moment’: Government campaign aims to tackle adult obesity
Sarah VizardPublic Health England is launching a new adult health brand – ‘Better Health’ – as it looks to use the coronavirus crisis to talk to the nation about health, but without “nannying or hectoring”.
‘Check, change, go’: Government launches new Brexit strapline as deadline nears
Sarah VizardThe government is introducing a new strapline, ‘Check, Change, Go’, as the deadline for the UK leaving the EU approaches.
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Keith Weed on why brand collaboration is needed ‘for the greater good’
Molly FlemingThe Advertising Association president and former Unilever chief marketing and communication officer discusses the government’s ‘Enjoy Summer Safely’ campaign and the positive changes companies can take from Covid-19.
The Army follows up record recruitment with ‘Nightingale’ campaign
Sarah VizardThe Army is shining a light on the role it has played supporting the NHS during the coronavirus crisis as it looks to show the relevance of a military career.
The rise of buy now, pay later and sorting out the ‘messy middle’: Your Marketing Week
Sarah VizardRussell is away so it’s my turn once again to offer a view on the week’s biggest stories. From the rise of ‘buy now, pay later’ brands to NatWest trying to sort out its “messy middle”, it’s been a busy week. Here’s my take.
Coca-Cola, tech giants, Christmas ad spend: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.
How Tesco used social media to drive emotional resonance
Matthew ValentineTesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
NatWest’s new CMO on purpose, leadership and making banking more human
Sarah VizardIn her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.
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Put social impact in your annual plan
Tanya JosephAs businesses plan for next year, they should think about how they can make the world a better place as well as make money.
Why data integration is the key to unlocking business value
Nick Burns LaycockIt’s vital for the modern marketer to examine the impact of storing, enriching and distributing data when and where required, in order to drive business value.
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Redundancy Chronicles: Think before you act
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
Christmas ad spend to fall by 10% as brands rein in spending
Molly FlemingWhile the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.