How a fake pop-up shop helped cut accidents on UK roads
Matthew ValentineGetting bikers to talk about safety required some lateral thinking from Highways England.
Marketing Week Top 100 2020: The top charity and not-for-profit marketers
Marketing Week ReportersMarketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Public Health England marketing director to leave after 13 years
Molly FlemingSheila Mitchell has been behind initiatives including Change4Life and Every Mind Matters but is leaving to work as a consultant to government
‘This is a real reset moment’: Government campaign aims to tackle adult obesity
Sarah VizardPublic Health England is launching a new adult health brand – ‘Better Health’ – as it looks to use the coronavirus crisis to talk to the nation about health, but without “nannying or hectoring”.
‘Check, change, go’: Government launches new Brexit strapline as deadline nears
Sarah VizardThe government is introducing a new strapline, ‘Check, Change, Go’, as the deadline for the UK leaving the EU approaches.
1 Comment
Keith Weed on why brand collaboration is needed ‘for the greater good’
Molly FlemingThe Advertising Association president and former Unilever chief marketing and communication officer discusses the government’s ‘Enjoy Summer Safely’ campaign and the positive changes companies can take from Covid-19.
The Army follows up record recruitment with ‘Nightingale’ campaign
Sarah VizardThe Army is shining a light on the role it has played supporting the NHS during the coronavirus crisis as it looks to show the relevance of a military career.
CMO risk-taking, digital marketing jobs, budgets: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Bringing digital under marketing’s remit and mentoring Gen Z: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the marketing community rallying to support those who have lost their jobs to Domino’s bringing digital under marketing’s remit, it’s been a busy week. Here is my take.
How Refinitiv smashed its SEO target during domain migration
Matthew ValentineChanging its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.
Boohoo, Debenhams, Asos: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Why Oatly ensures its marketing strategy is ‘consistently inconsistent’
Charlotte RogersWilling to take risks to grow the brand and push a sustainable agenda, Oatly is looking to spark friction with its “provocative” and unpredictable marketing strategy.
Confidence in marketing jobs edges up
Matthew ValentineAlthough still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
‘You’ll be out of business in six months’: How EasyJet proved the doubters wrong
Molly FlemingTwenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Consumer confidence drops again as ‘world turned upside down’
Matt BarkerDespite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.