The campaign’s use of contemporary descriptors was meant to spark a debate and coverage beyond the ads and force a reappraisal of the career options the Army offers. It worked, achieving its targets at a lower cost.
As This Girl Can celebrates its fifth anniversary, it looks to tackle the negative effects that perfect images on social media can have on getting women to become active.
Inspired by interviews with serving soldiers, the latest campaign from Army recruiter Capita looks to tap into the “unexpected emotional benefits” of military life.
With the general election likely to throw up more division, advertising can play a role in helping unite consumers, colleagues and communities again.
We continue our podcast series by looking into This Girl Can, the groundbreaking 2015 campaign from Sport England.
Sport England’s partnership marks the beginning of a new strategy to create more branded content as it aims to appeal to more women.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Too many brands are focused on diversity when what they should be doing is creating inclusive workplace cultures.
The move towards a cookie-less internet and the threat of tighter regulation means marketers need to urgently rethink how they target people online.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Forgoing the traditional hero spot in favour of a hyper-personalised approach not only helped Toyota significantly increase purchase consideration, but also deliver record sales in a declining minicar segment.
The 91-year-old gin-lover returns to TV screens this evening, where Aldi will premier a bespoke soundtrack centred around the ‘Everyday Amazing’ strapline for the first time.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Ladbrokes and Coral are hoping to shift away from the gambling sector’s “disposable advertising” with a focus on entertainment they hope will build longer term brand affinity.