Pricing and payback: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Moonpig’s focus on payback to the growth of Ella’s Kitchen, it’s been a busy week. Here is my take.
The need for payback
Time honoured in December, publications look back over the almost 12 months gone to reflect and make sense of events. Marketing Week is no exception. We offer our editorial picks for campaigns of the year here and here. We also present what and who has gained momentum, and the brands, categories and received wisdom that has fallen back in 2022 in ‘good year’ and ‘bad year’.