Specsavers strings up Olympic officials

Specsavers has lampooned Olympics staff who mixed up the North and South Korean flags in one of the Games’ opening football matches earlier this week in its latest press ad.

Specsavers Olympic ad

The ad depicts the two separate flags and its strapline “Should have gone to Specsavers”, partly in Korean.

It features across several national newspapers today (27 July), just two days after the North Korean women’s football team walked off the pitch after the South Korean flag was mistakenly displayed ahead of their match at Hampden Park.

IOC president Jacques Rogge said there was “no political connotation” over the mix up and insisted it was a “simple human mistake”.

Specsavers’ opportunistic spot today follows another press campaign in June that mocked a linesman’s failure to determine the ball had crossed the goal line during England’s 1-0 win over Ukraine at Euro 2012.

Again, the one-off spot used the long-running strapline “Should have gone to Specsavers”, this time partly written in Ukrainian.


Ruth Mortimer

Olympic sponsors still have time to strike gold

Ruth Mortimer

The Olympic Games get underway on Friday, but the marketing of the event still dominates the headlines rather than the competitors. During the Beijing Games in 2008, there was lots of talk of ambush marketing, legacy and sponsor impact but not to the extent that we have already seen in London. The International Olympic Committee […]


Paddy Power Olympic ambush avoids ban

Seb Joseph

Olympic chiefs have dropped their attempts to have Paddy Power’s outdoor ambush marketing campaign removed from sites around London, but have vowed to “closely monitor the situation.”


Sponsors deny Olympic ticket row claims

Seb Joseph

Procter & Gamble, Coca-Cola, Cadbury and Visa are among several Olympic sponsors that have sought to distance themselves from the fiasco that has seen widespread public anger at television pictures showing hundreds of the best seats at supposedly sold-out events left unoccupied.