News UK wants to position The Times as the daily news resource for small businesses eager to accelerate their growth, in a joint tie-up with Santander that will see the pair offer information, advice and networking resource to the nation’s small to medium-sized enterprises (SMEs).
Adblock Plus’ controversial business of blocking ads – except for those it “whitelists” – is one of the buzz topics of online marketing in recent weeks raising the ire of advertisers and media owners. I’d argue they’re a sign of things to come in the age of digitally empowered consumers.
Instagram has unveiled its in-stream ad units and is already engaging with a number of brands about how they can employ them on the photo-sharing site, as its parent company Facebook attempts to find additional ways to monetise its mobile audience.
Adblock Plus – an outfit that has courted controversy with its “Acceptable Ads” initiative – is poised to launch an extension allowing users of Apple’s Safari web browser to be more selective about which ads they see online.
National commercial radio station audiences are up year-on-year, with the collective audience size of the medium up by almost a tenth in the last 12 months, according to the latest RAJAR results, as UK national commercial radio turns 40.
The Guardian is honing its targeting methods to encourage its digital audiences to upgrade to premium mobile app users, as publishers seek alternative methods of monetising their online audiences, according to speakers at this week’s Apps World conference.
Marketing is the most critical element to making a successful technology company, particularly as competition in the sector is so intense, according to Apple co-founder Steve Wozniak.
Tesco is furthering its omni-channel strategy by preparing the trial of an in-store mobile app that will help customers navigate the store and gather the shopping lists they have prepared at home.
Honda’s latest TV campaign to promote its CR-V 1.6 i-DTEC vehicle forms part of a wider strategy that will see the car marquee place a greater emphasis on social and associate itself with advanced motoring and auto sports, according to its European head of marketing.
Weve, the UK mobile advertising joint venture firm, is drumming up interest ahead of its planned move into display advertising services, with a research study claiming nearly half of all 18-34 year olds use their phones as their ‘first screen’.
Facebook adds Google’s DoubleClick to list of approved DSPs.
Moves are underway to establish concrete ‘brand building metrics’ online, and if this is successfully standardised across the industry I think it could potentially transform the digital economy as we know it.
Developing a coherent online strategy is key to brands building an ongoing relationship with consumers, as the average Briton interacts with a “connected device” over 34 times a day, according to speakers at an IAB conference.
The online advertising industry needs to be more transparent to allay consumers’ privacy concerns and better explain the benefits of data capture and use, or risk regulators damaging a significant part of the UK economy by over-legislating the burgeoning digital media sector.
Yahoo CEO Marissa Mayer’s stewardship has led to a modest increase the number of ads it sells, but the price of this inventory continues to decline, after the internet giant posted a 5 per cent year-on-year decrease in revenues.