Ronan Shields


The Times seeks to be the ‘must read’ for SMEs

Ronan Shields

News UK wants to position The Times as the daily news resource for small businesses eager to accelerate their growth, in a joint tie-up with Santander that will see the pair offer information, advice and networking resource to the nation’s small to medium-sized enterprises (SMEs).  


‘Digital is key to brand building’

Ronan Shields

Developing a coherent online strategy is key to brands building an ongoing relationship with consumers, as the average Briton interacts with a “connected device” over 34 times a day, according to speakers at an IAB conference. 


‘Online ad industry needs to better explain itself’

Ronan Shields

The online advertising industry needs to be more transparent to allay consumers’ privacy concerns and better explain the benefits of data capture and use, or risk regulators damaging a significant part of the UK economy by over-legislating the burgeoning digital media sector. 

Yahoo logo

Yahoo’s ad numbers up, but prices down

Ronan Shields

Yahoo CEO Marissa Mayer’s stewardship has led to a modest increase the number of ads it sells, but the price of this inventory continues to decline, after the internet giant posted a 5 per cent year-on-year decrease in revenues.