BA Olympics ad targets England fans
Branwell JohnsonBritish Airways will be promoting its status as a Team GB Olympic partner with a television advertisement during the European Championship England v Ukraine football match tonight (19 June).
Olympics 2012
BA push targets friends and family abroad
Branwell JohnsonBritish Airways is launching a social media campaign to encourage Britons living overseas to fly back for the London 2012 Olympics.
Coke eyes legacy with major Olympic push
Lara O'ReillyCoca-Cola is to undertake what it claims is “one of the biggest experiential activations the country will ever see” as part of its sponsorship of the Olympic torch relay.
P&G marks 100 days to Olympics
Rosie BakerProcter & Gamble is rolling out its first global corporate campaign that will launch in all markets simultaneously to mark 100 days until the London 2012 Olympic Games.
P&G plans upsurge in Games-led marketing
Rosie BakerProcter & Gamble is accelerating activation of its London 2012 Olympic sponsorship by readying Games-themed brand campaigns for Duracell and Gillette.
Adidas kicks off Olympic marketing
Seb JosephAdidas is readying a programme of marketing activity to promote its sponsorship of Team GB after unveiling the official kit Stella McCartney designed for the national team to wear at this year’s Games.
‘No white elephants’ for 2012, says Olympic chief
Ruth MortimerPaul Deighton, chief executive of the London 2012 Organising Committee (LOCOG), has promised that this year’s Olympics will be one of “no white elephants”.
Panasonic extends Olympic sponsorship
Russell ParsonsPanasonic has extended its Olympic sponsorship commitments by signing a deal to become an official partner of the 2012 Paralympic Games.
P&G reveals major digital Olympic campaign
Rosie BakerProcter & Gamble is launching a digital campaign in support of its “Thank You Mum” Olympic activity to coincide with Mother’s Day – its first major online campaign since the company revealed it was to shift a large chunk of its marketing activity to lower cost digital channels.
Q&A: Nathan Homer from P&G
Josie AllchinP&G’s Olympics and Paralympics project director Nathan Homer talks exclusively to Marketing Week about the launch of its global Olympics campaign.
Coca-Cola launches Move to the Beat TV ad
Rosie BakerCoca-Cola has launched a TV ad featuring Mark Ronson and Katy B as part of its Move to the Beat campaign to support its London 2012 Olympic sponsorship.
P&G names 11 British athletes for campaigns
Rosie BakerProcter & Gamble has named the 11 British Olympic athletes that will act as ambassadors for brands such as Gillette and Pampers in the run up to the London 2012 Olympic Games.
The Olympic rings hide a multitude of sins
Mark RitsonDow Chemical, a long time global supporter of the Olympic movement, is funding a £7m fabric wrap to encircle the London Olympic Stadium. The size of the deal and the prominence it will provide Dow throughout the Games has angered India, where the company is still widely vilified for its link to the Bhopal disaster […]
Sportspeople primed for Olympic brand success
Ruth MortimerRuth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Sainsbury’s unveils Paralympics branding
Rosie BakerSainsbury’s has developed a brand identity and strapline to support its Paralympics sponsorship in a bid to give its activity around the Games a “consistent identity”.