Olympics 2012

PG mums

P&G marks 100 days to Olympics

Rosie Baker

Procter & Gamble is rolling out its first global corporate campaign that will launch in all markets simultaneously to mark 100 days until the London 2012 Olympic Games.


Adidas kicks off Olympic marketing

Seb Joseph

Adidas is readying a programme of marketing activity to promote its sponsorship of Team GB after unveiling the official kit Stella McCartney designed for the national team to wear at this year’s Games.

PG brand ambassador

P&G reveals major digital Olympic campaign

Rosie Baker

Procter & Gamble is launching a digital campaign in support of its “Thank You Mum” Olympic activity to coincide with Mother’s Day – its first major online campaign since the company revealed it was to shift a large chunk of its marketing activity to lower cost digital channels.


The Olympic rings hide a multitude of sins

Mark Ritson

Dow Chemical, a long time global supporter of the Olympic movement, is funding a £7m fabric wrap to encircle the London Olympic Stadium. The size of the deal and the prominence it will provide Dow throughout the Games has angered India, where the company is still widely vilified for its link to the Bhopal disaster […]