‘It only works if it all works’: Marketers on ‘reclaiming’ the 4Ps
Molly InnesIs now the time for marketers to grab hold of the 4Ps? Or is discussion of reclaiming price, product, place and promotion simply “navel gazing”?
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Customer, creativity, cost management: What every marketer should refocus on in challenging times
Secret MarketerFocusing on the 3Cs of customer, creativity and cost management will help marketers navigate the stormy waters ahead.
Marketing’s pay inequalities and McDonald’s brand strength: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the persistent pay discrepancies in marketing to McDonald’s crediting its “marketing machine” , it’s been a busy week. Here is my take.
‘Bounce back’ or damp squib: What does the cost of living crisis mean for travel brands?
Niamh CarrollTravel brands need to think carefully about how and when they spend their marketing budgets and launch discounts, as British holidaymakers look to save their cash.
How BT Sport used data to tackle the unseen side of online hate
Marketing Week ReportersReflecting the obsession with stats in sport, BT Sport dug deep into the data behind the online abuse epidemic to start a nationwide conversation about the scale of unseen hate.
Marketing’s gender pay gap: Without quotas the clock will only turn back
Helen JamesThere are many intersecting causes for marketing’s gender pay gap – and the fact it has got worse – but failure to address it now will only exacerbate the issue.
Brands make slow progress in tackling ethnicity pay gap
Charlotte RogersWith an ethnicity pay gap of 10.3%, marketing has work to do to prove it’s a career of choice for diverse talent.
Marketing fails to address 18.2% socio-economic pay gap
Charlotte RogersWork is urgently needed to address the “unwritten codes” hampering the earning potential of talent from diverse socio-economic backgrounds.
Gender pay gap widens amid crippling cost crisis
Charlotte RogersExclusive Marketing Week data reveals the gender pay gap is growing, as post-pandemic strain and the cost of living crisis take their toll.
Samsung on dialling up its ‘immersive’ focus for post-pandemic retail
Niamh CarrollThe success of retail experiences can’t be judged purely on the number of sales made, says Samsung UK’s marketing and omnichannel director Annika Bizon.
Paperchase’s chief digital officer exits as Tesco acquires brand
Michaela JeffersonSome 75 head office employees have been made redundant, with the full impact on the marketing team yet to be confirmed.
Mondelez UK sales ‘holding up well’ despite HFSS restrictions in store
Michaela JeffersonMeanwhile, the company has said it has no plans to roll back prices or increase promotions this year.
John Lewis merges customer director roles as Claire Pointon steps down
Michaela JeffersonPan-partnership customer director Charlotte Lock will take over responsibility for John Lewis’s customer activity, a year on from joining the business.
‘We needed to adapt’: Inside Specsavers’ restructured marketing team
Michaela JeffersonSpecsavers is introducing new senior marketing roles, rethinking its processes, and refocusing on its talent pipeline, as the business chases the next phase of growth.
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Brand-building ads boost short-term sales, and now you can prove it
Mark RitsonTen years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both.