How CALM used sport to spark a conversation about mental health
Marketing Week ReportersThe charity harnessed the power of sport to help make mental health tangible, driving a 74% increase in calls to its suicide prevention helpline in the process.
The charity harnessed the power of sport to help make mental health tangible, driving a 74% increase in calls to its suicide prevention helpline in the process.
Moderna is launching its first major brand campaign under the watch of chief brand officer, Kate Cronin, who was hired at the height of the pandemic, as it looks to build on the relationship it established with consumers during Covid.
Addressable TV helps brands increase ROI with data-driven capabilities, including a new opportunity to reach audiences in market for their products.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Rather than being seen purely as a means to drive leads, B2B marketers are using shared goals and “grown up” conversations to nurture their relationship with sales.
Are retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From TSB revealing its first brand character to Tango reviving its famous tagline, it’s been a busy week. Here is my take.
TSB is on a journey to get its customers talking, and hopes its new brand mascot will help it address the elephant in the room.
Tango is tapping into the spirit of its famous ‘You’ve been Tango’d’ ads from the 90s and 00s to speak to a new audience.
The Language of Effectiveness, sponsored by Kantar, will explore what effectiveness means to brands and the expectations expressed by senior stakeholders.
Anti-gambling campaigners have said the decision to ban front-of-shirt sponsorships while still allowing these ads to appear elsewhere is “incoherent”.
Through initiatives such as Clubcard Prices, its price match and everyday low prices schemes, Tesco has “materially eroded” the price difference between itself and the discounters, CEO Ken Murphy claims.
ITV’s marketing push behind ITVX appears to be paying off, as YouGov BrandIndex data reveals a dramatic improvement in consideration since it replaced ITV Hub.
The Coca-Cola Company’s Javier Meza says the calibre of marketing talent in the business means he is ‘constantly learning’, despite having been at the company since 1998.
Brands that consumers place on a pedestal have a long way to fall, so it’s crucial to keep living up to the high expectations they set.