Amazon, ITV, Jägermeister: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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Advertising’s impact on sales and the power of marketing: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From research proving sales will suffer if you cut advertising to Deliveroo’s growth, it’s been a busy week. Here is my take.
Industry ‘Sprintathon’ almost full as Tesco, Camelot and Just Eat sign up
Michaela JeffersonNearly 80 brands, agencies and media owners have put forward a team for the popular competitive event to raise money for Stand Up To Cancer.
Deliveroo, Boots, Ehrenberg-Bass: 5 things that mattered this week and why
Marketing Week ReportersFrom the Ehrenberg-Bass Institute stating why an advertising hiatus leads to sales declines to Boots being crowned June’s most effective ad, catch up on this week’s biggest marketing news.
Airbnb shows faith in brand by boosting marketing investment
Michaela JeffersonThe travel accommodation business has upped its marketing spend by 175% in the second quarter of 2021, helping to drive a 300% revenue boost.
‘Trustworthy, modern, expert’: Boots crowned June’s most effective ad
Michaela JeffersonHaving scored in the top 20% of all UK ads for both branding and building affinity for the brand, Boots’ ‘Feel Good as New’ is revealed as the most effective TV ad of June.
Meet the brands refusing to let Covid derail their talent pipeline
Charlotte RogersFrom PepsiCo creating a dedicated graduate programme for marketers to P&G increasing the diversity of its candidates via virtual assessment centres, brands have defied the odds to ensure they continue recruiting fresh talent.
Kerry Foods’ CEO on why marketing has proven its ‘power’ in a crisis
Marketing Week ReportersKerry Foods CEO Nick Robinson believes marketing has more than proven its value to help brands thrive in a crisis, a fact he appreciates given his more than two decades spent as a marketer at brands such as Diageo and Coca-Cola.
P&G and Coke’s pandemic performances prove it: You don’t cut ad spend in a crisis
Mark RitsonProcter & Gamble doubled down on marketing when Covid hit, while Coca-Cola went dark. The former’s revenues surged, the latter’s dwindled, and Ehrenberg-Bass data now proves if you stop advertising you lose sales.
Deliveroo orders double amid brand building push
Michaela JeffersonDeliveroo claims to have increased investment in brand building marketing to “support future growth” and drive awareness, even as the business continues to report a loss.
How TalkTalk looked to ‘punch above its weight’ with in-game advertising
Manny PhamTalkTalk saw a 12% uplift in purchase intent after trialling in-game advertising, which head of brand and acquisition Ben Cooper says was achieved by integrating it in a “non-obstructive way”.
Ehrenberg-Bass reveals the negative effect an advertising hiatus has on brand growth
Michaela JeffersonResearch by the Institute finds that on average, brands saw their sales fall 16% after one year without advertising and by 25% after two years.
This Much I Learned: Spotify’s Olga Puzanova on forging cultural connections
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Spotify UK marketing director Olga Puzanova discusses how the platform plugged into lockdown culture and used its brand of data-driven storytelling to dial up the audio experience.
Marketoonist on differentiation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Paddy Power owner sees profit surge 221% as live sport returns
Charlotte RogersFlutter Entertainment, which owns Paddy Power, SkyBet and Betfair, has praised the success of its ‘complement and compete’ strategy in helping it deliver a “differentiated proposition” and boosting revenue in the UK.