Coca-Cola global CMO: AI will completely reshape marketing
Charlotte RogersSome 90% of Coke’s experiments with AI are focused on driving topline growth and effectiveness, says global CMO Manolo Arroyo.
Some 90% of Coke’s experiments with AI are focused on driving topline growth and effectiveness, says global CMO Manolo Arroyo.
James Watt has launched influencer platform Social Tip, designed to counteract “conventional” ways of marketing, which are becoming “less and less effective”.
Darren Blackhurst was appointed to the role of chief customer and marketing officer at the supermarket in March, while Rachel Eyre is on maternity leave
We arm you with all the numbers you need to tackle the week ahead.
Thanks to the education done by McDonald’s global CMO Morgan Flatley, marketing is no longer seen as a “nebulous” part of the organisation, but a key driver of growth, according to McDonald’s CFO Ian Borden.
Marketing Week is again seeking to celebrate marketers who have connected with colleagues and customers to deliver impact for their brand, through our sixth annual Top 100 list, sponsored by Digitas.
Could a hybrid approach cherry picking the best of zero-based budgeting gain ground with marketers?
Consistent use of a “red thread” of brand identity is bearing fruit for the brand, says director of marketing Aislinn O’Connor.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the marketing effectiveness agenda stalling to marketers overestimating their chances of achieving brand loyalty, it’s been a busy week. Here is my take.
Ahead of the launch of the Euros this evening, ‘No More Injury Time’ from the National Centre for Domestic Violence and Solace, aims to draw attention to the 38% rise in abuse when the England men’s football team loses a tournament.
The UK’s largest supermarket saw “strong” volume growth in its most recent quarter and is taking market share from both premium retailers and discounters, it said.
The brand is launching its “biggest-ever” campaign with the goal of driving sales and reaffirming its status as an “iconic” UK brand.
The Asian airline is investing in marketing again as part of its longer-term mission to boost awareness and consideration post-Covid.
In a business environment dominated by short-term pressures, restructured teams and squeezed budgets, have we passed peak effectiveness?
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their work.