‘Growth is back’: Nestlé bets on ‘iconic brands’ to drive second half success
Matthew ValentineDetermined not to “buy growth”, Nestlé believes compelling product and brand propositions, alongside managing price, will help the business thrive.
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ITV cites ‘firm’ ad market as total ad revenue sees 10% boost
Grace GollaschITV reported higher than expected growth in total advertising revenue, driven by a “very successful” performance during the 2024 UEFA Euros.
Channel 4 challenges brands to prioritise inclusive design with £1m diversity award
Matthew ValentineThe Inclusive by Design theme is a rallying cry for businesses to build inclusive practices into their creative to ensure brands, products and communications are accessible for all.
Unilever boosts brand and marketing spend by €700m in first half
Matthew ValentineFocusing on its 30 Power Brands enabled the FMCG giant to free up nearly €700m in extra brand and marketing investment to feed a “strong” innovation pipeline.
‘Push outside your comfort zone’: Why marketers are leaning on coaching
Molly InnesWith the demands on marketers forever changing, is coaching the answer to career success?
Financial ads still failing to show ’empowered representation’ of women
Matthew ValentineMen featured as central characters in 84% of ads, while only 15% of female characters are portrayed as having financial expertise, new study finds.
UK ad spend grew by 9% to hit ‘new highs’ in Q1 2024
Grace GollaschThe UK advertising market grew 9% to £9.2bn during the first three months of 2024, almost three percentage points ahead of last quarter’s forecast.
Marketers can unlock budget by being finance friendly
Jonathan KnowlesUnderstanding the six ways in which financial value is created can help marketers unlock bigger budgets.
Lastminute.com looks to ‘own its name’ by injecting humour back into the brand
Grace GollaschAs part of its new brand strategy, Lastminute.com hopes to position itself as the go-to place for last minute deals in a “very competitive” travel landscape.
Reckitt preps sale of brands in bid to become ‘more effective’
Niamh CarrollReckitt is selling ‘non-core’ brands, including Air Wick and Cilit Bang, and changing its business structure to chase long-term growth.
Google: Brand advertising push fuelling YouTube growth
Matthew ValentineBrand advertising – rather than direct response – driving YouTube revenue, says Google, which credits AI innovation for second quarter growth.
Spotify: We pulled back ‘too significantly’ on marketing
Charlotte RogersAdmitting to pulling back too far on marketing in 2023, the streaming giant will direct new funds into acquisition and “reactivating high value users”.
Creators vs influencers: What’s the difference?
Megan TatumCreators? Influencers? Social tastemakers? How are brands defining their influencer strategy and should they expect different results from different partners?
How ‘bold simplicity’ helped the British Heart Foundation gain attention
Grace GollaschA print ad for the charity has landed in the top 4% of all UK ads for “credibility”, making it the most effective ad in the latest edition of Kantar’s ‘The Works’ study.
What does Gen AI mean for marketers’ approach to SEO?
Rebecca SentanceGenerative AI tools have made it easier than ever to create content at scale – giving rise to new opportunities for spam and content farming. What is Google doing to stay on top of the issue, and what does it all mean for SEO?