Coca-Cola kills off CCSB alliance
Marketing WeekCadbury Schweppes is selling its stake in Coca-Cola Schweppes Beverages to Coke’s biggest bottler, bringing to an end the increasingly tense relationship between the partners, as revealed exclusively in Marketing Week (April 5). Cadbury is selling its 51 per cent stake for 620m to the bottler Coca-Cola Enterprises (CCE), which is 44 per cent owned […]