The independent production company Video Visuals responsible for ITV’s The Chart Show has protested to Channel 5 over the name of its new pop programme, The Pepsi Chart. Keith Macmillan, chairman of the production company, claims that there is “confusion” about the two programmes’ names. Macmillan has written a number of letters to Channel 5 […]
CIA Medianetwork has lost the 6.8m (Register MEAL) Pizza Hut media account in a deal which centralises the restaurant’s UK marketing and advertising business in the Abbott Mead Vickers Group. AMV.BBDO has handled the Pizza Hut advertising since 1995. However, the new deal announced on Tuesday gives the media account to New PHD, the direct […]
Managers from BP Oil UK were treated to a three-day trip to Disneyland Paris last week. But they were not there to have a go on the rides, wear Mickey Mouse ears or marvel at the wonderful world of Disney. They were there to hear BP’s newly-appointed head of European retail, John Thomas, launch the […]
Chrysler is to unveil its first national TV ad campaign for the Jeep Grand Cherokee this weekend. The 1.75m push features the Orvis, the brand’s most luxurious jeep, which costs 34,495. The commercials, through Delaney Fletcher Bozell, were filmed in the Arizona desert and aim to communicate that the ruggedness and endurance of the vehicle […]
Of course it’s not true that market researchers can walk away once their research is done, as Jackie Boulter suggested in the Special Report (MW January 29). If we truly believed that we were not accountable for the quality of our work we would not get much repeat business. Unlike ad agencies, we do not […]
Electronic Share Information, the stock market quotation and online dealing service, has announced audited audience figures for its Website which establish it as the eighth busiest UK site. An audit of site traffic by ABC//electronic, covering the period October 21 to November 20 last year, shows the ESI site recorded 5.6 million page impressions for […]
It was as though the Virgin Mary had returned to Earth to denounce chastity. There she stood (not the Blessed Virgin, but public health minister Tessa Jowell) with a straight face and no sign either of having her tongue in her cheek or her fingers crossed behind her back, and proclaimed the end of the […]
Richard Rosser’s message (MW January 29) that “the year 2000 situation is a business problem rather than an IT problem” is very wise counsel. He is right to point out that once systems begin to crash, “fire fighting will take over from any process resolution”. What could this mean for business (as opposed to IT) […]
Yellow Pages is launching a 6m marketing onslaught on London with a liveried Underground train. The campaign will include television and radio sponsorship. The train will run on the Circle Line for the next year, starting from High Street Kensington station on Thursday. The directory has also taken every panel inside the train. Yellow Pages […]
TBWA Simons Palmer is to launch its own 48-sheet poster campaign, targeting sites near 100 leading client companies in an effort to win new business. It is thought to be the first time an advertising agency has launched its own above-the-line advertising campaign. Simons Palmer has employed Manning Gottlieb Media, its preferred media agency, to […]
News for all you sad marketers who work too hard to spare time to make any friends. A new service called Amicus “devoted to the needs of young professionals” is opening its doors. It is aimed at “high achievers” who have demanding careers and who find it “difficult to organise and fully participate in recreational […]
Kraft Jacobs Suchard is planning to relaunch the Toblerone brand with a new advertising campaign across Europe, including the UK, through ad agency Young & Rubicam. It is understood the brand will have a new positioning, playing on “rugged individualism”. One source says KJS has approached Sean Connery to feature in the campaign. Toblerone ran […]
Whitbread is relaunching its superstrength lager Tungsten, originally introduced in 1995 to take on Tennent’s Super and Carlsberg Special Brew. At the same time, Bass has axed its superstrength Tennent’s Super Ice in bottles following disappointing sales through off-licences. Tungsten has an alchoholic strength of nine per cent by volume, and Whitbread claims it gives […]
The results of the biggest piece of research into the print medium outside the National Readership Survey will be unveiled to an audience of advertisers and their agencies at Bafta on March 23. The Quality of Reading Survey (QRS) answers years of prompting from clients and agencies for more information about how much consumers read […]
The Tate launches its Website on Thursday this week, designed by Web design company the Hub, with hopes that the site will help boost visitor and commercial revenues across the gallery’s three UK sites. Damien Whitmore, director of communication for the Tate, describes the gallery’s investment in the site as “the most effective way of […]