They say that the most attractive incentives for consumers are money, travel and cars. You could take those to a higher level of motivation and say that greed and dreams underpin how we respond. Sales promoters have long known this, of course, hence the dangling of glittering prizes at the end of competitions, mail-ins and […]
Stephen Palmer is absolutely correct in his assertion that databases are not just about collecting names and addresses, Media Analysis “Papers see benefit of direct alliances” (MW September 3). Regularly building and updating a database is vital so that companies can maintain a constant knowledge of what their customers want. However, his concerns about offering […]
A magistrates court in Highgate, north London, last week highlighted one of the most dramatic and most feared issues a consumer goods company has to deal with – a food contamination scare. Shannon Coggins was found not guilty of contaminating five packets of Batchelors Beanfeast in a Sainsbury’s store in Haringey. Coggins objected to the […]
Increasingly, European marketers are looking to the over-50s market as offering significant opportunities for growth. While it is no secret that this group has accumulated great wealth, persuading them to part with it has proved less than straightforward. But a recent study in Germany has found that attitudes among the over-50s are changing. The post-war […]
Publicis has won the global creative account for Hewlett-Packard’s PC and server businesses, worth more than 120m ($200m), after a head-on pitch with Saatchi & Saatchi. The appointment is a major blow to Saatchi, which held the account in the US and other markets throughout the world. Publicis already held the European part of the […]
Games giant Hasbro has invested 100,000 in developing two Websites designed to promote the launch of digital versions of traditional board games classics Cluedo, Axis and Allies on CD-Rom. The CD-Rom releases are expected to be rolled out internationally by the end of October to cash in on the pre-Christmas games market and have been […]
John Prior, Burger King’s new product development director, has quit after only one month in the role to join KFC as marketing director for UK and Ireland. Prior was promoted to the new post of npd director for European markets at the end of July, after more than two years as Burger King European marketing […]
Charles Wells is to launch a draught version of Japanese beer Kirin across the UK and Europe next month, following strong sales of the bottled version. According to the Bedford-based brewer, Kirin sales are growing at 14 per cent year-on-year in the on trade. Last year, the brand became the first Japanese beer to be […]
As an Arsenal supporter, I don’t much care whether Rupert Murdoch takes over Manchester United, save to say that there is an unhealthy Anglo-Saxon paranoia over vertical integration in any industry. It may be fuelled by Murdophobia in the media that he doesn’t own – and that’s why this deal will eclipse other, more important, […]
Size does matter – at least, in terms of advertising budgets. New research from the Institute of Practitioners in Advertising shows that companies which spend more on advertising than their rivals do have a better image with their customers, who see them as offering higher quality products or services. While the IPA stops short of […]
Joke of the day, position of the week – it’s all in a day’s work for the four strong Website production team of FHM, which last week announced its first official audit by ABC//electronic. The laddish online content of FHM (www.fhm.co.uk) and rival Loaded (www.uploaded.com) may not be to everyone’s taste. But by registering a […]
Is the media obsessed with the media? The past few days may have convinced you so. Yet it would be hard to argue against the importance of the stories that have been covering acres of news print and hours of airtime. News of the BSkyB takeover bid for Manchester United, which occupied my Sunday and […]
A new TV station, backed by the millionaire manager of global rock stars U2, is about to launch in Ireland. But this isn’t about Bono and his band taking to the airwaves. This is a partnership between some of Ireland’s most astute businessmen and a Canadian multinational broadcaster with a winning formula for setting up […]
A cocktail of thermal mud, peppermint oil and local wine seems a curious recipe for relieving executive stress – but it may just work. At Abano Terme, a spa town near Padua in northern Italy, you can enjoy a programme that combines health-promoting mud treatments and relaxing massage; corporate workshops focusing on working life and […]
A row that has raged between jockeys and horse owners since 1989 over the riders’ rights to wear sponsorship logos on their silks, has finally been resolved. The British Horseracing Board (BHB), the sport’s governing body, agreed terms, at a monthly board meeting yesterday, that would allow jockeys to be sponsored. A BHB statement says: […]