Ann Summers seeking talks about licensing
Marketing WeekAnn Summers is seeking talks with third parties about licensing its brand name to products such as soft drinks, magazines, luggage, homeware and food.
Ann Summers is seeking talks with third parties about licensing its brand name to products such as soft drinks, magazines, luggage, homeware and food.
To the bombast of ad agency nomenclature, a new (well, newish) term has been added: commercial director. What does it actually mean as a job title? The glib answer is ‘paper clips – the purchasing thereof’. This, however, cannot possibly explain the popularity of the function, which has spread like wildfire from agency to agency, […]
I read with great interest your report on direct marketing (MW July 24) and was frankly stunned by the context in which some of the comments were placed. Within any industry, there is always a degree of “the misdemeanours of the few taint those of the many”. But it is very unfair to tarnish everyone […]
141, the direct marketing agency has created a campaign for the National Canine Defence League’s national neutering campaign. The charity plans to distribute 2 million flyers in the shape of OAP bus passes to low income homes.
TalkSport, owned by The Wireless Group, is the UK’s number one commercial station, according to the Gfk Media Survey. The survey, which is backed by The Wireless Group, claims TalkSport has 7.2 million listeners. The data covers the 13 weeks ending June 22.
The National Magazine Company (NatMags) is ditching its Cosmo café chain project, a decision that is understood to have been triggered by low consumer interest.
Mini, owned by BMW, has linked up with trainer brand Puma to launch a limited-edition shoe. A special concept Mini has also been created using materials and design cues from Puma trainers, to coincide with September’s Frankfurt Motor Show.
Accantia Health & Beauty has pared down its Simple range of toiletries to core products ahead of a full-range relaunch later this month.
Grey says ‘rip-off’ accusations are behind its decision to hire a purchasing specialist, but many fear the move is a cover for cost-cutting. By Lucy Barrett
The cult of celebrity is ubiquitous, not least in sport where professional athletes endorse products. Such associations are valuable to brands, but when stars stop performing, the negative publicity can be far-reaching – as Nike has discovered
The recession has hit most in the City hard, so what better way to boost your earnings than a spot of employment litigation? George Pitcher wouldn’t blame you
Marks & Spencer has appointed Anthony Thompson as director of childrenswear. Thompson joins from Gap Stores, where he was senior vice-president for Europe.
Grey says ‘rip-off’ accusations are behind its decision to hire a purchasing specialist, but many fear the move is a cover for cost-cutting. By Lucy Barrett
…Camelot has lost the latest stage of its court battle with riva l Inter Lotto, which alleges that Camelot has infringed its Hotpicks trademark.
Rupert Howell, the founder of advertising agency HHCL & Partners and former president of the Institute of Practitioners in Advertising, is poised to take the reins at advertising agency McCann-Erickson.