From FMCG companies ditching promotions en masse to the Marketing Week team taking a careful look at the highlights of 2016, we have selected the five things that mattered this week.
With night clubs shutting down and consumers drinking less alcohol, Diageo is exploring new routes to market and is looking at its role in the soft drinks market.
From Three halting its ad blocking plans to Diageo branding zero-based budgeting “the new normal”, this is what went down in the marketing world this week.
Diageo says that zero-based budgeting is “a requisite of being a world class organisation”, as it implements the measure for the first time this year.
Diageo is launching a new campaign for Haig Club ‘Clubman’ starring David Beckham, in a bid to challenge the “status quo” of how and when people should drink scotch whisky.
From Amazon launching its instant home shopping service in the UK to Diageo being rapped by the Advertising Standards Authority, we have rounded up the five marketing stories you need to read this week.
Diageo’s Captain Morgan brand has questioned why the ASA banned one of its TV ads, claiming the ad is not irresponsible and does not imply alcohol could enhance an individual’s popularity.
Although most marketers would like to have local team members based in each market where they operate, it is not always realistic so how can brands best set-up and manage international teams to create global growth?
Though there is still much uncertainty around what the ‘Leave vote in the EU referendum will actually mean for business and the economy, there are indicators that brands in sectors such as luxury, discounting and alcohol could see benefits from Brexit.
Cannes Lions: Marks & Spencer says native advertising has “changed its business model” and that it hopes it can help revive its struggling fashion division.
Marketing Week is holding its first panel discussion at Cannes Lions this year with the aim of exploring how influencers can engage the marketing cynic.
Effectiveness may not be a word that stirs the blood. However, when you think that being effective means “being successful in producing a desired or intended result”, and we all work in the results business, then there is no escaping that effective marketing should lead to success. The question therefore is how to be effective. […]