Disney

Disney: Data needs a beginning, middle and end

To tell stronger brand stories marketers need to think about the way they structure the data journey, from the purpose of information collection to using specialist insight to go beyond simple behavioural metrics. Speaking at the Data Storytelling Conference today (1 November), Richard Ellwood, head of audience strategy EMEA at The Walt Disney Company, encouraged […]

How brands like Disney tell business stories with data

At Marketing Week’s Data Storytelling Conference on 1 November, attendees will hear from the likes of Disney, eBay and The Telegraph on how brands can set up their data systems and processes to derive business-changing marketing insights. The three brands gave us a preview of their presentations.

The top 10 YouTube ads in March

Very and Walt Disney have made it to the top of the leaderboard for YouTube’s most popular ads this month. Lancôme has also managed to secure two places in the top 10 with the Juicy Shaker ads, based on its new martini inspired products.

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