Disney

Disney: Data needs a beginning, middle and end

To tell stronger brand stories marketers need to think about the way they structure the data journey, from the purpose of information collection to using specialist insight to go beyond simple behavioural metrics. Speaking at the Data Storytelling Conference today (1 November), Richard Ellwood, head of audience strategy EMEA at The Walt Disney Company, encouraged […]

How brands like Disney tell business stories with data

At Marketing Week’s Data Storytelling Conference on 1 November, attendees will hear from the likes of Disney, eBay and The Telegraph on how brands can set up their data systems and processes to derive business-changing marketing insights. The three brands gave us a preview of their presentations.

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Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]