With McDonald’s pulling its latest ad after just four days following consumer complaints, are more brands bowing to the pressure of social media and canning their creative to prevent further brand damage?
Heineken’s politically-charged Worlds Apart campaign was the victor for the top 10 UK YouTube ads in April, which were compiled by balancing the total number of views with the percentage of organic and paid views.
From Paralympic sponsors failing to engage consumers to Instagram boasting 500,000 monthly advertisers, it has been another eventful week in the world of marketing. We have lined up the five stories you need to know about.
With the launch of its first ever UK TV ad during the England vs Slovakia match last night (June 20), Heineken is confident its Amstel brand can become a big player in the UK market due to its “authentic roots”.
As Heineken partners up with Formula One in a bid to reach 250 million more consumers, the brand’s director of global Heineken sponsorships Hans Erik Tuijt explains why the brand is eager not to compete with local beer brands.
The EasyJet CEO advises marketers to think carefully about what innovation really means to both their customers and their business, as well as consider how they can use digital transformation to create a personalised experience.
Retailers including John Lewis, Ryman, Debenhams, Iceland and New Look have signed up to the scheme, which is supported by charity RetailTRUST and designed to improve long-term financial management and therefore employee wellbeing.