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5 things that mattered this week

Samsung Paralympics Rio

From Paralympic sponsors failing to engage consumers to Instagram boasting 500,000 monthly advertisers, it has been another eventful week in the world of marketing. We have lined up the five stories you need to know about.

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Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.