New research by Mumsnet has found 66 identities that mums relate to, including many not often recognised by brands, painting a picture of a vast and varied group whose particular needs marketers rarely make an effort to serve.
Women prefer financial marketing to focus on life choices rather than technical specifics, but don’t fall into the trap of singling out women as ‘different’, says HSBC’s global head of marketing Andrea Newman
More is being expected of insight and analytics functions as data pervades all areas of business, according to a new survey of 10,000 companies in 60 countries, requiring new skills and taking away marketing’s ownership of insight resources.
The HSBC brand will not be disappearing from the high street any time soon as the bank opts to make a small change to its name, adding “UK” to the retail bank brand, rather than going for a more drastic rebrand by reviving Midland or taking its online brand First Direct offline.
The Bank of England is about to introduce a new law that forces the UK’s biggest banks to ‘ring fence’ their retail banking services from their investment banking operations, thereby reducing the risk of another banking collapse.
Marketing Week caught up with Amanda Rendle, HSBC’s global head of marketing, and Suki Thompson, CEO of management consultancy Oystercatchers, at the recent IPA Commercial Conference. In the following two videos find out how each feels about the changing nature of client and agency relationships.
Speaking in a panel discussion at IPA’s Commercial Conference 2015 today (July 8), HSBC’s global head of marketing Amanda Rendle said that ad agencies are facing a threat from management consultancies pitching to brands.
With HSBC set to rebrand its UK branches under a different name amid a company restructure and having suffered plummeting brand perception levels, here is what brands must weigh up before taking a similar plunge.