Beer industry group ‘Britain’s Beer Alliance’ is pumping more money into its ‘There’s a beer for that’ campaign as it looks to convince more people to drink beer rather than just think differently about it. But experts warn the industry it will have to take a long-term view to see success.
The news that alcohol giant AB InBev bought Camden Town Brewery caused outrage among the craft beer community. But as mega-breweries seek to find new ways to appeal to millennials, it seems that craft’s corporate future is here to stay.
After being taken over by AB InBev in the UK earlier this year, Corona is looking to push its association with the beach no matter the location or weather through its global SunSets music festivals and events and a partnership with Spotify.
Carlsberg is trying to unseat Stella Artois as top premium lager brand with its new “Trust Your Tastebuds” campaign for Carlsberg Export, the brand’s first campaign in ten years which suggests that 70% of consumers prefer the taste of Export over Stella.
After fierce competition, it seems that Budweiser has won the Super Bowl ad battle with the top trending big game spot on YouTube and the most shared ad across social media networks, proving that puppy marketing continues to be a success story for the brand.
Coca-Cola’s ditching of its chief marketing officer role for a chief growth officer is a clear warning to CMOs: stand for growth, or lose it all. Thomas Barta, co-author of ‘The 12 Powers of a Marketing Leader’, explains.