From Paralympic sponsors failing to engage consumers to Instagram boasting 500,000 monthly advertisers, it has been another eventful week in the world of marketing. We have lined up the five stories you need to know about.
Instagram Stories has “shown a new side to our business” according to Amy Cole, head of brand development for EMEA, with the photo sharing network today (22 September) reaching a milestone of 500,000 monthly advertisers.
From marketers arguing about the need for formal qualifications and P&G admitting marketing cuts have hurt its growth, to yet another Tesco marketer exit and an extra pinch of copycatting from Instagram, it’s been another busy week. Here are the five things you need to know.
Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]