From Paralympic sponsors failing to engage consumers to Instagram boasting 500,000 monthly advertisers, it has been another eventful week in the world of marketing. We have lined up the five stories you need to know about.
Instagram Stories has “shown a new side to our business” according to Amy Cole, head of brand development for EMEA, with the photo sharing network today (22 September) reaching a milestone of 500,000 monthly advertisers.
From marketers arguing about the need for formal qualifications and P&G admitting marketing cuts have hurt its growth, to yet another Tesco marketer exit and an extra pinch of copycatting from Instagram, it’s been another busy week. Here are the five things you need to know.
New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
Blockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.