Marketers at Argos, Microsoft and Citi Bank have their say on why brands need more than technology when undergoing a digital transformation.
For the first time Microsoft is using Christmas to focus on product benefits rather than launches, as it says its products are now “cool enough”’ to take on the likes of Apple.
Google’s move to introduce parent company Alphabet last year means it is Apple that tops this year’s ranking of the brands most likely to thrive in the future, new research finds.
Microsoft’s Kathleen Hall believes we are seeing a “new Microsoft” focused on how technology can help people.
Marketers from Instagram, Taylors of Harrogate, Microsoft and Eat share their thoughts on what it takes to get the most from their team.
Paul Davies talks about what it takes to be a visionary and his expectations for the industry in the next ten years.
From Facebook claiming it could soon be all video to Microsoft’s $26.2bn acquisition of LinkedIn, find out everything you need to know from the past week in marketing.
Microsoft is buying LinkedIn for $26.2bn in a deal that the two companies say will “change the way the world works” but will also provide both with more data so they can serve more relevant content and advertising.
For the first time this year Millward Brown has included a business-to-business ranking in the BrandZ report. It classes B2B companies as those that generate the majority of their revenues from the B2B part of the brand.
The highest ranked brands in the BrandZ top 100 list have grown at more than twice the rate of those in the bottom two thirds over the past decade, proving that being meaningful, different and salient drives growth.
In part two of Marketing Week’s round-up of the biggest marketing trends from 2015, we look back at creative programmatic, the rise of virtual reality and reactive marketing campaigns such as Aldi’s John Lewis spoof.
Microsoft’s move to enforce more social values in its marketing has been credited as the primary driver as it ‘surprisingly’ beat the likes of Amazon and Google in a new poll by The Guardian analysing the UK’s most influential brands.