Pret

5 things that mattered this week

Fighting talk from Ashley Madison, a bold new campaign from Natwest and Apple maintaining its cool… Marketing Week rounds up five of the most important stories from the last seven days.

5 things that mattered this week

veggie pret

In a week that has seen Pret A Manger launch a veggie-only shop and Coke invest £10m in revamping Coke Zero, we line up five of this week’s biggest marketing stories.

Pret A Manger to open first standalone vegetarian store following online poll

veggie pret

Pret A Manger is set to open its first standalone vegetarian store following positive feedback from customers showing an interest in cafes serving only non-meat options. Branded ‘Pret’s Little Veggie Pop-up’, the site will open in Soho in June for a month only, with Pret’s chief marketing officer Mark Palmer admitting that “more could follow”.

Latest from Marketing Week