Pret

5 things that mattered this week

Fighting talk from Ashley Madison, a bold new campaign from Natwest and Apple maintaining its cool… Marketing Week rounds up five of the most important stories from the last seven days.

5 things that mattered this week

veggie pret

In a week that has seen Pret A Manger launch a veggie-only shop and Coke invest £10m in revamping Coke Zero, we line up five of this week’s biggest marketing stories.

Pret A Manger to open first standalone vegetarian store following online poll

veggie pret

Pret A Manger is set to open its first standalone vegetarian store following positive feedback from customers showing an interest in cafes serving only non-meat options. Branded ‘Pret’s Little Veggie Pop-up’, the site will open in Soho in June for a month only, with Pret’s chief marketing officer Mark Palmer admitting that “more could follow”.

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Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]