Both EE and O2 have said they are exploring options to give consumers more control over the type and quantity of ads they receive as they look to ensure they are part of the ad blocking debate and try to enforce good behaviour among advertisers.
Vodafone has partnered with Snapchat and Monica Lewinsky for ‘anti-bullying week’ as it offers users on the platform unique emojis that feature the slogan ‘Stand Up to Bullying’ and its hashtag #bestrong.
As ad formats develop and the techniques of data-driven marketing grow increasingly sophisticated, programmatic buying is evolving at a remarkable pace, placing revolutionary new technology at the heart of integrated campaigns.
Mobile phone marketers have been slow to explore the fact that smartphone penetration for the 65+ age group significantly lags behind that of younger generations. However, that is now changing as products are being developed that serve the needs of this diverse group of consumers.