From politics to sport and a singing baby, the themes varied for the top UK YouTube ads in June, which were compiled by balancing the total number of views with the percentage of organic and paid views.
Nike’s aspirational ‘The Switch’ ad came out victorious on this year’s Top 10 Cannes YouTube ads, which were compiled by balancing the total number of views with the percentage of organic and paid views.
One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing – but not in the way you think.
Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]