Primark expands click-and-collect trial as footfall rises
Niamh CarrollPrimark says it has increased market share, despite having made price increases in the face of inflation.
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‘In sync with the zeitgeist’: How Evian plans to increase its ‘premium appeal’
Josh StephensonFollowing its latest collaboration with fashion brand Balmain, Danone Waters’ top marketer shares the benefits of cross-brand partnerships and why it has a responsibility to “push the sustainability agenda”.
Most CMOs lack confidence in their sales and marketing model, study finds
Matthew ValentineThe majority of sales and marketing organisations have failed to adapt fast enough as the digital landscape evolves, the report by the CMO Council finds.
Coca-Cola: ‘Staying with the consumer’ has been crucial to combating inflation
Niamh CarrollCoca-Cola’s marketing has become much more digital, which is helping to attract previously hard-to-get consumers to its brands, CEO James Quincey claimed.
Addressable TV ads, sustainability, loyalty: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
It’s time to rethink what makes a sustainable media mix
Marketing Week PartnerMarketers can no longer afford to put sustainability on the backburner. That includes selecting media that fully reflects their commitment to CSR. But how can they set aside misconceptions to ensure they’re making the right choice?
Marketing investment and recruitment nightmares: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the latest data on marketing investment to the challenging recruitment environment, it’s been a busy week. Here is my take.
Amazon, Cazoo, Channel 4: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Is marketing evil? Now and then, someone forces us to ask
Joe GloverMarketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.
How Unilever changed the narrative around dirt to deliver a 900% sales boost
Josh StephensonAs Unilever approaches the 20th anniversary of Dirt Is Good, its vice-president of marketing says the platform is “absolutely one of the reasons” people choose its laundry brands over rivals.
What marketers should look for from their loyalty platform
Marketing Week PartnerForrester’s latest research into the loyalty market demonstrates the things brands need from technology vendors, with Comarch named a strong performer.
P&G raises outlook as it hails focus on brand ‘superiority’
Niamh CarrollCFO Andre Schulten says it would not be smart for P&G to be drawn into a price war with private label competitors.
Brands ramp up recruitment plans but ‘roadblocks’ remain
Matthew ValentineBrands are returning to the recruitment market, but skills shortages and inflationary wage demands are holding up the traffic.
Les Binet: Long-term brand building plus creative advertising is the key to firmer pricing
Matthew ValentineBrand building gives companies greater flexibility in setting the prices that customers will pay, but the strategy requires commitment, says Les Binet.
‘Tantalising’ signs of optimism as consumer confidence improves
Niamh CarrollWith confidence measures still firmly in the negative, the UK is still a “long way” from emerging from its current state of economic gloom.