Diageo

All the marketing news, analysis, opinions and ad campaigns from Diageo.

Brexit: The brand winners

Though there is still much uncertainty around what the ‘Leave vote in the EU referendum will actually mean for business and the economy, there are indicators that brands in sectors such as luxury, discounting and alcohol could see benefits from Brexit.

Why a focus on artisan brands helped gin sales top £1bn

Sales of gin are expected to top £1bn for the first time this year and industry experts say this is down to some clever marketing by brands that are increasingly appealing to millennials by positioning the drink as “artisanal” and sophisticated, convincing consumers to trade up.

Could appointing a ‘head of culture’ boost your brand?

With Diageo recently appointing a head of culture and Bacardi instating a VP of fashion in April, it has become clear that brands are increasingly eager to stay culturally relevant. But they should be careful not to lose credibility.