Marketers have fallen for classic product-oriented thinking and assumed that, just because they have the data and technology for targeted advertising, it’s what their market wants.
The public and advertisers alike are concerned by the data breach, but ISBA says Facebook is taking steps to rapidly address the issues after a “constructive and challenging” meeting.
The company behind the Firefox web browser says it will not return to advertising on Facebook until there are strong protections around user data.
Keith Weed’s demands that digital platforms focus on “winning back trust” may not elicit huge change, but Google and Facebook need to show they are listening to advertisers, consumers and governments or risk regulation.
Marketers know consumers are shocked at the level of Facebook user data that Cambridge Analytica acquired, but they can say nothing without admitting they have been targeting people in the same way for years.
The company has been fined £500,000 by the UK’s data protection watchdog, the ICO, over its role in the Cambridge Analytica data breach.
M&M’s saw the benefits of taking an unfamiliar approach to mobile advertising, in a Facebook campaign that boosted sales by more than a third.
Lucio joins at a critical time for the social network as it looks to rebuild its brand reputation following a series of scandals that have impacted consumers’ and advertisers’ trust, as well as raised the ire of governments and regulators.
Facebook has been without a marketing boss since Gary Briggs left earlier this year, but with mounting challenges following the fallout from the Cambridge Analytica scandal and questions over its role in Russian interference in elections it is now looking to beef up its marketing leadership.
There has been much speculation about how Facebook might monetise the messaging service since its acquisition in 2014 – with the move coming as Facebook’s own revenue begins to slow.
How Simba is using creative best practice and clever targeting to promote its products and build its brand on Facebook and Instagram.
GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising.
As long as Google and Facebook are considered intermediaries rather than publishers, policing offensive content will primarily be the job of algorithms rather than those with sound editorial judgement.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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The digital giants have committed themselves to the IAB’s new ‘Gold Standard’ initiative, which looks to “raise the standards” and address ad fraud and brand safety in online advertising.
The social media giant admits it needs to stop showing case studies to appease advertisers and focus on providing better advertising analysis instead.
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Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.
The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.
Research shows Facebook has a “potential reach” of 7.8 million people aged between 18 and 24 in the UK, two million more than actually exist.
While Facebook remains the most popular social network in the UK, it is still losing share to Snapchat among younger age groups.
Top global marketers discuss the key attributes a modern marketing leader needs to succeed in 2017.
Facebook will start showing users ads on the homepage of its Messenger app as it looks to offer advertisers more ways to reach consumers beyond its core social network.
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