As Facebook and Mark Ritson faced each other on stage at the Festival of Marketing, it became clear the range of challenges facing the social network as it looks to prove its place in the marketing mix and people’s lives.
Lucio joins at a critical time for the social network as it looks to rebuild its brand reputation following a series of scandals that have impacted consumers’ and advertisers’ trust, as well as raised the ire of governments and regulators.
Chancellor Philip Hammond unveiled his budget plans for the year ahead this afternoon, with his plans including a digital services tax and and a cut to business rates for small retailers.
Marketers know consumers are shocked at the level of Facebook user data that Cambridge Analytica acquired, but they can say nothing without admitting they have been targeting people in the same way for years.
Marketers have fallen for classic product-oriented thinking and assumed that, just because they have the data and technology for targeted advertising, it’s what their market wants.
Most marketers are missing out on the full potential of Facebook dynamic ads by failing to target the users most likely to buy.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The Cairncross Review into the future of the UK news industry has called on the Competition and Markets Authority to investigate the efficiency of the online ad market, which is dominated by Google and Facebook.
Despite a wave of growing pains, Facebook’s revenues and users are still rising fast. But 15 years after it was founded, Facebook needs to prove it can be more than just an ad revenue machine and that it has earned its place in the digital media landscape.
No company before Facebook has had so many users while being so disliked, but the risk of moving Instagram to the same platform is one Mark Zuckerberg seems willing to take to keep control and integrate the brands’ data.
The industry seems to be slowly getting its head around giving marketers more flexibility in the workplace but sabbaticals are still a privilege of the few.
The annual Marketing Week Career and Salary Survey shows that despite brands making some progress the gender pay gap in marketing persists for every sector and level of seniority.
The company has been fined £500,000 by the UK’s data protection watchdog, the ICO, over its role in the Cambridge Analytica data breach.
M&M’s saw the benefits of taking an unfamiliar approach to mobile advertising, in a Facebook campaign that boosted sales by more than a third.
Facebook has been without a marketing boss since Gary Briggs left earlier this year, but with mounting challenges following the fallout from the Cambridge Analytica scandal and questions over its role in Russian interference in elections it is now looking to beef up its marketing leadership.
There has been much speculation about how Facebook might monetise the messaging service since its acquisition in 2014 – with the move coming as Facebook’s own revenue begins to slow.
How Simba is using creative best practice and clever targeting to promote its products and build its brand on Facebook and Instagram.
GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising.
The public and advertisers alike are concerned by the data breach, but ISBA says Facebook is taking steps to rapidly address the issues after a “constructive and challenging” meeting.
The company behind the Firefox web browser says it will not return to advertising on Facebook until there are strong protections around user data.
Keith Weed’s demands that digital platforms focus on “winning back trust” may not elicit huge change, but Google and Facebook need to show they are listening to advertisers, consumers and governments or risk regulation.
As long as Google and Facebook are considered intermediaries rather than publishers, policing offensive content will primarily be the job of algorithms rather than those with sound editorial judgement.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Plus marijuana ads pop up after it is made legal in California, and an Australian ad watchdog rules that Santa can be used to sell guns.
Google and Facebook, the ‘digital duopoly’, account for 84% of global digital media and are growing while the rest are shrinking. That’s bad for society, but a mandatory break-up looks further away than ever.
Facebook is hoping to make it easier for brands to use Messenger for customer service as it looks to provide a more efficient alternative to call centres.
The digital giants have committed themselves to the IAB’s new ‘Gold Standard’ initiative, which looks to “raise the standards” and address ad fraud and brand safety in online advertising.
The social media giant admits it needs to stop showing case studies to appease advertisers and focus on providing better advertising analysis instead.
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