Marketers have fallen for classic product-oriented thinking and assumed that, just because they have the data and technology for targeted advertising, it’s what their market wants.
The public and advertisers alike are concerned by the data breach, but ISBA says Facebook is taking steps to rapidly address the issues after a “constructive and challenging” meeting.
The company behind the Firefox web browser says it will not return to advertising on Facebook until there are strong protections around user data.
Keith Weed’s demands that digital platforms focus on “winning back trust” may not elicit huge change, but Google and Facebook need to show they are listening to advertisers, consumers and governments or risk regulation.
Marketers know consumers are shocked at the level of Facebook user data that Cambridge Analytica acquired, but they can say nothing without admitting they have been targeting people in the same way for years.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Google and Facebook, the ‘digital duopoly’, account for 84% of global digital media and are growing while the rest are shrinking. That’s bad for society, but a mandatory break-up looks further away than ever.
Facebook is hoping to make it easier for brands to use Messenger for customer service as it looks to provide a more efficient alternative to call centres.
The digital giants have committed themselves to the IAB’s new ‘Gold Standard’ initiative, which looks to “raise the standards” and address ad fraud and brand safety in online advertising.
The social media giant admits it needs to stop showing case studies to appease advertisers and focus on providing better advertising analysis instead.
From the ongoing PR disaster at Ryanair to Philips leading a review into the way it buys media, here are five of this week’s biggest marketing stories.
Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.
Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.
The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.
Research shows Facebook has a “potential reach” of 7.8 million people aged between 18 and 24 in the UK, two million more than actually exist.
While Facebook remains the most popular social network in the UK, it is still losing share to Snapchat among younger age groups.
Top global marketers discuss the key attributes a modern marketing leader needs to succeed in 2017.
Facebook will start showing users ads on the homepage of its Messenger app as it looks to offer advertisers more ways to reach consumers beyond its core social network.
Facebook is transforming its Messenger platform to work as a contact book for consumers, and looks to attract brands by allowing them to contact consumers directly.
The days of women having to follow advice on how they should act to get ahead in business are over, she claims, and instead they should focus on being their ‘authentic selves’.
Facebook is introducing new features that will give marketers more control over where their ads appear, while Sky and Virgin Media are partnering to offer what they hope will be an alternative to digital amid transparency and brand safety issues.
Plus IAB plans to swap the term ‘programmatic’ for ‘automation’ and Unilever buys Quala brands to help drive growth in South America.
The social network seems to think that finding and admitting its errors will pacify marketers but they will not be happy until they get full, independent, third-party verification.
With Amazon’s advertising business growing fast there’s speculation it could step up its efforts to take on Google and Facebook, and become the third major player in the digital ad market.
Plus the IAB forces its members to tackle fraud and lack of transparency, Germany rejects a new Google hub in Berlin and Transferwise sets up shop in Asia.
Facebook says issues with digital measurement are down to marketers taking shortcuts and focusing too much on last-click attribution.
The social media giant has integrated header bidding into its Audience Network in a bid to cut out the “middle men” who unfairly profit from programmatic buying.
Facebook’s EMEA boss says the social network is “striving to be the most open and transparent company” amid growing concerns about digital ad measurement and effectiveness.
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