All the marketing news, analysis, opinions and ad campaigns from Lidl.
Live your brand, think tirelessly about customers and do not compromise your expectations – that is the advice of Arnd Pickhardt, the man behind the pivotal Lidl Surprises campaign and winner of Marketing Week’s ‘Visionary Marketer of the Year’ award 2016. Here he shares his advice for achieving effective marketing and customer insight.
Despite being famous for using reality TV stars such as Kerry Katona, Iceland is ditching the celebrity model for its latest above the line ad campaign as it ties up with real-life mum vloggers instead. And the frozen discounter’s joint managing director Nick Canning says the modern consumer is now ‘less interested’ in celebrity partnerships.