The programmatic landscape is changing at a rapid pace. Keep up with the latest news and analysis on programmatic advertising, viewability and real-time marketing.
Google EMEA president Matt Brittin has committed to improving control and enforcement after ads were found next to extremist content on YouTube, but Unilever’s marketing boss says brands must also take responsibility.
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Matthew Hogg Head of ad operations “The early bird may get the worm – but it’s the second mouse that gets the cheese.” So an old adage sums up the concept of second-mover advantage. Google was not the first internet browser or search engine. Apple did not produce the first smartphone or tablet. Boeing did not […]
Marius Smyth Managing director Programmatic advertising: it is easy to forget just how new it really is. The earliest seeds of this industry were planted less than a decade ago and, in recent years, mainstream businesses and media have been the primary adopters. As in all industries driven by disruptive technology, programmatic advertising has changed […]
Martin Kelly CEO and co-founder Go to Cannes or any major meeting of media agency folk at the moment and programmatic is bound to be a hot topic of discussion. We are spoiled for choice with agencies announcing new hires or acquisitions that give them the capability to offer it. Don’t get me wrong. I am not saying […]