All the latest news, analysis and opinion on programmatic advertising.
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Matthew Hogg Head of ad operations “The early bird may get the worm – but it’s the second mouse that gets the cheese.” So an old adage sums up the concept of second-mover advantage. Google was not the first internet browser or search engine. Apple did not produce the first smartphone or tablet. Boeing did not […]
Marius Smyth Managing director Programmatic advertising: it is easy to forget just how new it really is. The earliest seeds of this industry were planted less than a decade ago and, in recent years, mainstream businesses and media have been the primary adopters. As in all industries driven by disruptive technology, programmatic advertising has changed […]
Martin Kelly CEO and co-founder Go to Cannes or any major meeting of media agency folk at the moment and programmatic is bound to be a hot topic of discussion. We are spoiled for choice with agencies announcing new hires or acquisitions that give them the capability to offer it. Don’t get me wrong. I am not saying […]