All the marketing news, analysis, opinions and ad campaigns from Unilever.

5 things that mattered this week

Pokemon Go

From the UK going Pokémon Go crazy to Adidas unveiling further details of its three-pillar marketing strategy, it has been a busy week in the world of marketing. We have curated the five things you need to know.

Unilever: Digital is democratising innovation


Cannes Lions: Unilever’s SVP of global marketing Aline Santos believes the brand’s work with startups is pivotal to leading change – whether in retail or embracing sustainability – and that there is as much Unilever can learn from startups as they can learn from it.

5 things that mattered this week


As NHS launches its first augmented reality billboard campaign and a declining Burberry admits customer loyalty is ‘lagging’, here are some of this week’s biggest marketing stories.