Unilever says the reported 10% price rise is aimed at offsetting the fall in value of the pound and that the issue at Tesco will be resolved “pretty quickly”.
All the marketing news, analysis, opinions and ad campaigns from Unilever.
The representation of gender is advertising needs to move on from a focus on ‘objectifying women’ to thinking about people as a whole.
Unilever has acquired subscription shaving service Dollar Shave Club, but does the move signal it is embracing disruption or has it been forced into a deal by a nimbler company moving into its market?
Festival of Marketing 2016: Unilever’s marketing boss is urging “a lost generation” of marketing leaders to tool up for digital or risk getting left behind.
Unilever’s Persil brand is launching a three-month partnership with mobile dry cleaning and laundry startup ZipJet, as it looks to play into the next consumer trends within the laundry market while gathering valuable audience data.
If marketers think more about treating consumers as people, they will find meaningful ways to make an impact in 2017, says Unilever’s chief marketing and communications officer.
Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part one we look at the issues facing the ‘gig economy’, price hikes and retail disputes, and why marketers will be taking a harder line on measurement.
The ‘creative sprinkles’ amplifying the Christmas campaign are delivering for John Lewis’s bottom line.
Senior marketers from Unilever and Sport England have urged brands to take more risks and nurture creativity.
Reliance on promotions is slowly falling as FMCG brands put a bigger emphasis on effectively communicating brand benefits to justify a premium over competitors.
The two companies may have settled their dispute but they are not giving much away over who conceded, or whether they reached a compromise.
Analysis by YouGov suggests ‘Remainers’ are most likely to be impacted as Unilever and Tesco argue over who should absorb the costs of the falling value of the pound following Brexit.
From Sir Martin Sorrell on Facebook video ads, to Fitbit’s move further into healthcare and MasterCard’s attempts at mastering the selfie, find out everything you need to know from the past week in marketing.
M&S on why it doesn’t target by age and Mondelez talks about the balance between data and creativity.
The ‘Coalition for Better Ads’ aims to take on the “Herculanean task” of bringing together advertisers, agencies, ad tech and publishers to come up with global standards on digital advertising to tackle the rise of ad blocking.
Weed joins a growing roster of brands, including Asda, Atom Bank and Pret, speaking at the event, which takes place on 5 and 6 October.
Unilever is shifting strategy for its new sustainability campaign, putting the focus on its brands and how they are working towards building a “brighter future” rather than its corporate brand.
Kinnerton Confectionary Limited
More than 600,000 startups were registered in the UK last year but those that have the best chance of securing funding for future growth are the ones that put marketing high on the agenda.
From the UK going Pokémon Go crazy to Adidas unveiling further details of its three-pillar marketing strategy, it has been a busy week in the world of marketing. We have curated the five things you need to know.
Unilever is “working twice as hard” as it did before to focus on innovation and faster product launches as it battles a “fast changing environment” and political instability following the Brexit vote.
Keith Weed believes there has been more change in the industry in the last five years than in the 25 years prior. He says that marketers need to catch up, be ready to compete in “clear water” and with sensible metrics.
In a “first of its kind” campaign, The O2 arena is letting Unilever’s CIF brand clean its roof as part of a strategy it hopes will usher in a new era of experiential branded activity at the venue.
Many senior marketers are teaching digital natives on digital though don’t necessarily understand it themselves, or as Keith Weed says, they are “reading from a book or just using management skills”, which isn’t enough.
Unilever’s CMO, Keith Weed says that marketers should focus on four big trends and link them together through strategy, in order for organisations to deliver a future they can see.
Unilever admits marketing industry has been gripped by “inertia” in how it portrays men, women and families and is still succumbing to outdated stereotypes that are negatively impacting both society and business results.
Cannes Lions: Unilever’s SVP of global marketing Aline Santos believes the brand’s work with startups is pivotal to leading change – whether in retail or embracing sustainability – and that there is as much Unilever can learn from startups as they can learn from it.
New research shows that the majority of FTSE 350 corporate brands are churning out “mediocre” digital communications, missing out on the opportunity to engage with audiences through their corporate websites.
As NHS launches its first augmented reality billboard campaign and a declining Burberry admits customer loyalty is ‘lagging’, here are some of this week’s biggest marketing stories.