Shelter, the charity for the homeless, is seeking sponsorship from fmcg manufacturers and has created a dedicated business unit to develop a strategy to triple its income. “We were without a strategy. We have never gone to marketing managers with ideas for their brands but that’s the direction we are going. We have to run […]
Food retailer Iceland has confirmed it is returning to its roots as a frozen food retailer after years spent building its fresh and ambient food range (MW last week). The repositioning includes the launch of 250 frozen food products this year and a ú10m order for upright freezers. Iceland will also appoint a new marketing […]
TV and commercial radio sponsorship has witnessed huge growth and the future looks bright, but unrealised opportunities abound. Michael Barrett reports
The date for the court battle between the old and new Saatchi has been set for June 12. The court case pits Maurice Saatchi, David Kershaw, Jeremy Sinclair and Bill Muirhead against their former employer, now called Cordiant, following their exit from the company in January. But some insiders have suggested the case may never […]
Rupert Murdoch flies into Britain this week to review the newsprint crisis at News International. The worldwide shortage of the newspaper industry’s raw material has hit Murdoch’s empire hardest and print runs have been slashed. Today’s run has been cut by five per cent, or 30,000 copies, while flagship tabloid The Sun has shaved 120,000 […]
Hagen-Dazs’ marketing chief Nicola Chilton, responsible for the day-to-day running of the premium ice cream brand in the UK, has left the company. Chilton is understood to have left of her own accord and is not thought to have plans to join another company. Her departure comes only months after brand owner Grand Metropolitan earmarked […]
Having survived a hostile takeover bid seven years ago, Scottish & Newcastle’s longer term view of the industry is now literally paying dividends. By George Pitcher
For an alternative view on how the North/South divide developed, the Diary is indebted to Mike Newman, circulation director at Mail Newspapers. Newman offers the latest in the urban myths of marketing, following on from Persil and the outbreak of World War Two (MW March 10). According to Newman it is said that you can […]
Further to your article “Whitbread hires Clark and Taylor” (MW March 10), the ú5m account was won by Walton & Wiggins, and not WCRS.
The European Commission has moved to curb teleshopping in its revised version of the 1989 Broadcasting Directive. Total time allowed for advertising and teleshopping “spots” combined may not exceed 20 per cent of daily transmission time, according to the directive published last week. Tobacco products may not be sold via teleshopping, and alcohol products will […]
Johnson & Johnson is spending ú5m to promote its baby products through a national TV push. Advertisements break in mid-April and focus on improvements to the Baby Bath, Moisturising Baby Lotion and Baby Shampoo ranges.
How far will the Government go when it changes the rules on cross-media ownership this autumn and whose advice should it take?
What does “defensive driver training” suggest to you? A martial arts course to protect you from fellow drivers? A reinforced bumper with bullbar to make sure that nobody messes with you? A ready scowl for any driver coming within crashing distance? Or a way of cutting the insurance premiums of your sales and marketing team? […]
Auditing may seem straightforward, but one man has undertaken some very strange assignments indeed, like counting phone boxes in the Caribbean and valuing a rhino
Cadbury Schweppes’ launch of a range of vitamin-packed fruit sweets which are claimed to protect children’s health has been slammed by a pressure group because it says they contain too much sugar. The Kia-Ora fruit pastilles brand was developed by Cadbury Schweppes pharmaceutical subsidiary Ernest Jackson. The product will be available through newsagents and pharmacies. […]