Month: June 1995

With the ITV companies looking to research to offer quantifiable results to clients, broadcast sponsorship could be heading for a period of real growth. Martin Croft reports

NEWS A string of personal leasing schemes to revive the retail car market and rival Ford’s Acumen programme are being launched by motor manufacturers.

The Yorkshire Bank is searching for an agency to handle an integrated campaign to reposition it “for the next century”. The appointment of a new agency is part of a general marketing review and newly-appointed head of marketing and customer services Chris Herbert says the budget “will be substantially increased”. The Yorkshire Bank spent 4m […]

Allied Domecq is funding an on-line service for lesbians and gay men developed by new media consultancy CHBi. The “bulletin board” service, Planet Patrol, will offer users access to a range of publications, what’s on and other information, plus networking services via computer and modem link. Although not directly connected to the Internet, it will […]

American males have finally lost it. The new Godly Guys are surging across the 52 states, praising the Lord and hugging each other. God forbid it should happen here

The relaunch of National Network Radio packages in May has triggered a three-week radio campaign to reposition the sweets brand Spangles

Coca-Cola & Schweppes Beverages is launching a 4m campaign for its Oasis fruit drink range next week. Television commercials by Saatchi & Saatchi break on June 16 and a two-week poster campaign starts in July.

Sales promotion agency IMP is losing two of its top directors because they are leaving to set up their own agency. IMP creative director Stew- art Rose and board director Richard Church are establishing their own operation within the DMB&B Group. The rationale is to enable the as yet un-named new agency to pitch for […]

Automobile Association sales and marketing director Bob Sinclair has admitted he was wrong to approve the motoring organisation’s controversial direct mail campaign (MW last week) and has personally apologised to distraught consumers. Sinclair says he approved the mail campaign devised by HHCL & Partners and mailed to 50,000 people last week. The mailer included fake […]

Bass has axed Moosehead Lager and Schlitz in a clear-out of franchised premium beers to make way for company-owned brands. The move is part of a rationalisation programme designed to shelve some of the experimental brands which the brewing giant has launched in the past two years. Bass has also withdrawn Caraca, Poker Alice and […]

McCann-Erickson has made at least ten redundancies within its account-handling and creative teams in London. The cuts are described by McCann as part of a process to “match agency resources to client needs”, but they are also being blamed on poor trading conditions – despite the agency having increased its billings by almost 12 per […]

Since rejoining Coke last year, Sergio Zyman has pushed a policy of splintering

BSkyB says it will have an agreement in place with TeleWest and Nynex within 30 days that satisfies the Office of Fair Trading. The OFT says the programming deal agreed by the three is anti-competitive. Channel One, Associated Newspapers’ London cable TV service, has signed a deal with TeleWest to roll the channel out in […]

Regional press sales house Mediaforce is threatening legal action against Zenith general manager Roy Jeans for jumping ship to competitor AMRA before taking up his post at Mediaforce. Jeans, who was to join Mediaforce as managing director (MW June 2), will now join AMRA as managing director in July with a remit to increase the […]

Wolfgang Schubert wants to build more emotion into the Vauxhall brand. No easy task, given that most car makers are throwing away money just to maintain their share.