Month: January 1997

Ogilvy & Mather has snatched Elida Fabergé’s Euro-pean Impulse body spray account from Ammirati Puris Lintas. It is understood to be worth about $20m (12.

Vauxhall Motors is understood to be reviewing its 3m through-the-line Master Fit account, currently with through-the-line agency Broadway. Master Fit is Vauxhall’s version of exhaust and car repair specialists Kwik-Fit and is available through one-third of Vauxhall dealer forecourts. It is understood that Vauxhall has renewed its commitment to Master Fit. Broadway is the roster […]

Sports and leisure wear manufacturer Cotton Oxford has launched a Website aimed at promoting and retailing the company’s range of rugby replica kit online. The company, which supplies 60 per cent of UK Premier Division rugby clubs, and site developer Xplora aim to develop original editorial content to drive traffic onto the site. The site […]

There is a lot more to modern market research than just number crunching. Sophie McKenzie reports

Publicity-shy BSkyB will need to do some more talking if it is to find enough broadcasters to fill its 200 digital channels.By Torin Douglas. Torin Douglas is media correspondent for BBC Radio

No-frills budget airline Ryanair is reviewing its 1.5m full ser vice account out of Griffin Bacal after almost four years with the agency. The Dublin-based company is understood to have shortlisted the incumbent, McCann-Erickson and its media division Universal McCann, and one other team to pitch for the business. Earlier this month Ryanair revealed it […]

Express Newspapers has appointed a member of a Labour Party-supporting think-tank as marketing director. Justin Jameson, currently an associate of consultancy firm Spectrum, is a member of the Institute of Public Policy Research (IPPR) which was created by Clive Hollick, chief executive of United News & Media, owner of Express Newspapers. He will report to […]

London Electricity is flouting the Data Protection Registrar’s (DPR) ruling which bans “piggy-back mailings” by including a magazine which openly promotes third-party companies. The news comes as the DPR reveals legal guidelines which are expected to ban piggy-back mailings by gas and water companies. The new magazine, called London Lights, will be mailed with bills […]

Hasbro withdraws 5.5m ad support from its Sindy range

In its immense beneficence, The Diary is offering Marketing Week readers a free Hewlett-Packard CopyJet colour copier and printer (very handy when it comes to the old CV). All you have to do to apply for this magnificent prize is to answer a f

The great challenge for Web designers is to turn Internet sites into brand building tools, says Richenda Wilson

Remember to bookmark our Website address:http://www.marketing-week.co.uk/mw0001. New Media is edited by Michael Kavanagh, who can be contacted on 100413.3070@compuserve.com. Associated Newspapers’ electronic publishing arm AEP is about to atta

New media production company Online Magic has pushed ahead with the launch of a general election Website aimed at dominating traffic following the campaign online. The site, at www.ge97.co.uk, went into operation this week, although key deals with major content providers and commercial sponsors have still to be signed. Michael Martin, creative director at the […]

London Electricity is flouting the Data Protection Registrar’s (DPR) ruling which bans “piggy-back mailings” by including a magazine which openly promotes third-party companies. The news comes as the DPR reveals legal guidelines which are expected to ban piggy-back mailings by gas and water companies. The new magazine, called London Lights, will be mailed with bills […]

ITV is gambling on charging a premium rate for the 56 minutes of advertising around its Formula One coverage that will dominate 17 weekends between March and October. Four programmes will run every race weekend, monopolising the ITV schedule with between five and six hours of programming. Laser, Granada’s sales house, which sells on behalf […]