Air France is reviewing its advertising strategy for its passenger, business and freight divisions and is expected to align all advertising into one agency worldwide. Currently the airline’s above- and below-the-line UK accounts are handled by Rapier Stead & Bowden. Rapier, which has held the account for 11 years and set up New York and […]
CIA Group has bought IDK Media managing director Tony Kenyon’s 25 per cent share in IDK Media in order to get him to run its new TV buying operation. Kenyon will be chief executive of The Negotiation Centre, a new subsidiary of CIA Group. It will handle 300m of TV buying for six CIA Group […]
JWT’s ‘Philly Girls’ campaign was launched in 1987 with the remit of turning Philadelphia, previously a luxury, into an ‘everyday treat’. It has fought off competition from cheaper own-label brands and almost trebled its market share. RSL’s Se
CIA Group has bought IDK Media managing director Tony Kenyon’s 25 per cent share in IDK Media in order to get him to run its new TV buying operation. Kenyon will be chief executive of The Negotiation Centre, a new subsidiary of CIA Group. It will handle 300m of TV buying for six CIA Group […]
Great news for the world’s cigar smokers, in which august band the Diary is proud to be included. We already subscribe to the essential read for cigar smokers everywhere, Cigar Aficionado, which claims a paid circulation of 400,000 worldwide. CA, not to be confused with Cigars Anonymous, the therapy group for those unfortunate addicts of […]
Britvic has broken its long relationship with BBJ Media Services and centralised its 12m media buying and planning into TMD Carat. The centralisation follows a review between Carat sister agencies BBJ Media Services which handles Tango, TMD (Robinson drinks), and BMP DDB which handles Britvic’s Pepsi brands. The centralisation includes 2m of media for Britvic’s […]
Sony is searching for a terrestrial TV programme that its PlayStation brand can sponsor. Among likely programme areas for the company are music, fashion and adventure sports, although PlayStation marketing director Geoff Glendenning says: “It is hard to find the right programme which fits with our image.” Last year, PlayStation had a marketing budget of […]
Great news for the world’s cigar smokers, in which august band the Diary is proud to be included. We already subscribe to the essential read for cigar smokers everywhere, Cigar Aficionado, which claims a paid circulation of 400,000 worldwide. CA, not to be confused with Cigars Anonymous, the therapy group for those unfortunate addicts of […]
The Walpole Committee, set up to promote “upmarket” British brands overseas, has hired former Rover Cars marketing director John Russell as its new director general. The committee, created in 1992, has members including British Airways, the Dorchester Hotel, whisky company William Grant, Jaguar Cars and Land Rover. It was originally designed to raise awareness of […]
Were the inaccuracies in your article Dazed and Confused by Sean Brierley (MW January 24) about confusion pricing deliberately de signed to leave your readers dazed? The Cooperative Bank did launch a new Advantage Visa card last year with an APR of 7.9 per cent and it will increase, as we said, to 10.9 APR […]
Once upon a time a true gentleman would never swear in front of a lady. Now, they don’t seem to give a ****
Britvic has broken its long relationship with BBJ Media Services and centralised its 12m media buying and planning into TMD Carat. The centralisation follows a review between Carat sister agencies BBJ Media Services which handles Tango, TMD (Robinson drinks), and BMP DDB which handles Britvic’s Pepsi brands. The centralisation includes 2m of media for Britvic’s […]
Duckworth Finn Grubb Waters is tipped to win the 5m pan-European account for Toshiba’s new desktop and laptop computers. Duckworth Finn defeated two other agencies – the Paris office of Foote Cone & Belding, and the Dusseldorf branch of Hakuhodo – during pitches in Dusseldorf last week. The agency and the client are in final […]
Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cross, is worth 85. The editor’s judgment will be final.
Business is finally waking up to the importance of point of purchase, but is still in the dark when it comes to identifying the key variables that affect customer purchases. Richard West reports