The Sun is being given away free today (Wednesday) in a sponsorship deal with Camelot to promote the first Wednesday National Lottery draw. The Sun claims it will print millions of extra copies to cope with extra demand. The Sun usually sells 3.9 million copies a day at 28p. The print run from the giveaway […]
Channel 5 has hit back at ITV suggestions that it will fail to retune the minimum target of 9.4 million homes to meet its March 30 launch. Telephone polling carried out for ITV by Continental Research suggests C5’s retuners made good progress until mid-December. But according to a source close to ITV, this has been […]
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Cosmopolitan, the pioneer of liberal women’s magazines, has tried to adapt to the Nineties, but if it changes too much, it risks losing readers.
More and more companies are placing their trust in field marketers and forming strategic partnerships.
US cosmetic company Hard Candy is launching nail polishes targeted at young males. The “Candyman” range, launching at the end of this month to coincide with London Fashion Week, includes seven dark metallic colours. It will be available through fashion retailers and department stores. The launch will be accompanied by an advertising campaign created by […]
More than 20 new products and services, including the major relaunch of an airline, will be unveiled at Business Travel 97 – the UK’s only exhibition dedicated to the corporate travel market and targeted at business travel managers, buyers and arrangers. The event, dedicated to the 20bn UK industry, takes place from February 11 to […]
The Media Business and Initiative Media have picked up Sega’s 10m ($16m) pan-European media buying and planning business. The Media Business will handle the 6m UK account, while its international partner, Initiative, takes it on in France, Germany and Spain. The two media specialists pitched against Zenith for the account, which was previously handled by […]