Month: June 1997

Loyalty offers threaten to shatter petrol price truce

Marketing Week

The prospect of a vicious petrol price-war has moved closer after both Asda and Tesco increased points for petrol purchases on their loyalty cards. The moves threaten to break the eight-month truce on petrol prices between major supermarkets and forecourt operators after the price war which badly dented their profits last year. The war cost […]

WPP boosts network in 13m share raid on CIA

Marketing Week

WPP Group has bought a 14.6 per cent stake in the CIA Group from former CIA vice-chairman Marco Benatti, in a move that could eventually result in a global alliance of the two advertising media groups. The 13m share raid, involved 6 million shares bought at 170.5p on the market, and a further 1.2 million […]

WCRS and Doner scoop 20m Mobil oil business

Marketing Week

Mobil Lubricants Europe has appointed WCRS to handle its Mobil lubricants brands, and Doner to handle the BP Lubricants business across Europe. The appointments complete the joint venture company’s assignment of advertising agencies for the lubricants business, which is believed to be worth up to 20m across Europe. In January, Summerfield Wilmot Keene was appointed […]

Sports propel Sky into major league

Marketing Week

The news that the nation prefers to tune into Sky rather than the BBC for sports coverage should make ITV sit up and take notice as, if the network fails to satisfy new ad demands, it could be left behind.

Camelot tried to block MW sales

Marketing Week

Camelot has attempted to block Marketing Week’s distribution on news-stands and to recover the leaked document which sparked last week’s National Lottery “fat cats” storm. The UK Lottery operator initially succeeded in obtaining an injunction on the afternoon of Wednesday, May 28, restraining MW from distributing “confidential information” belonging to Camelot and ordering the document […]

Fortune City to offer cheap CDs in Europe

Marketing Week

Fortune City, the Kensington-based shopping mall and “virtual city”, has signed up Philadelphia-based online music retailer CDNow! to offer consumers across Europe discounted music compact discs. According to Richard Jones, managing director of Fortune City.com, UK Net surfers will be able to buy CDs and other music-related products at a significant discount to UK high […]

Tesco draws up shortlist for Metro below-the-line account

Marketing Week

Tesco is looking for a below-the line agency to run a programme of openings for its in-town Metro stores. The supermarket has drawn up a shortlist of Evans Hunt Scott, Lowe Direct and Retail Solutions for the business. Evans Hunt Scott runs the Tesco Clubcard loyalty programme and Lowe Direct’s parent Lowe Howard-Spink handles Tesco’s […]

Revolution fever spreads at Mail

Marketing Week

When immensely rich proprietor of the Daily Mail Lord Rothermere astonished all with his decision to convert to New Labour in the House of Lords, the Diary was intrigued to know how his startling change would influence Daily Mail managing director Guy Zitter, the man renowned for political leanings only marginally to the left of […]

6m loss as Trust scraps NHS Loto

Marketing Week

NHS Loto, the Thursday night lottery draw played live on Channel 4 in the London region, has been axed, leaving its investors 6m out of pocket. The controversial TV lottery game has run for two years but has only produced one 1m jackpot winner. It has been the subject of a High Court battle over […]