Radio Rentals is looking at other agencies to handle its 10m ad account, currently held by WCRS. New managing director David Williams – the company’s third in five years – is said to be reviewing root and branch the Thorn-owned retail chain’s marketing strategy. The account has been held by WCRS for five years, in […]
British Airways’ long-awaited redesign features art from communities all over the world, but the airline is retaining its full name on the aircraft and not dropping the “British” association. The new corporate identity, by London-based Newell & Sorrell, sees the removal of part of the Union flag from the tail of the aircraft and its […]
Opponents of a tobacco advertising ban are planning to use new research from France in a last-ditch effort to put their case to the Government. Lobbyists met the Advertising Association last week and agreed to focus their arguments behind French studies which show youth smoking is rising, despite a national ban on tobacco ads known […]
The alcopops market is still growing rapidly and expanding beyond its core of very young drinkers. There’s room for other companies to challenge the dominance of Bass’ Hooper’s Hooch, as loyalty levels are relatively low, with two-thirds of dr
A recent German study looked at the factors which led to success in the European market and came up with conclusions that business would do well to note. By John Shannon. John Shannon is president of Grey International.
Camelot’s executives may have agreed to pay back part of the bonuses, but a greater understanding of the Lottery is the real prize for all players. By Nick Higham. Nick Higham is BBC Television’s media correspondent.
Cosmopolitan, the leading women’s monthly magazine, is extending its brand by launching a health drink called Cosmo, as well as a chocolate bar and a range of clothing. The citrus-based energy drink will be available, in bottles and foil sachets, in supermarket chains, independent grocers and health centres from September. The Cosmopolitan low-fat chocolate bar […]
As supermarkets move into financial services, Mark Hartstone warns that they risk negative associations with an industry renowned for poor service. Mark Hartstone is marketing director of FCB and is responsible for the Mind & Mood programme th
The British Olympic Committee plans to raise 15m through sponsorship over the next four months to fund the British team. The committee has handed the task to its head of marketing Marzena Bogdanowicz, who leads a commercial and marketing department formed in December. The department is seeking 15 sponsors, which will pay 1m each to […]
A new study splits consumers into four groups – switchers, habituals, variety seekers and loyals – creating the ‘Diamond of Loyalty’, a model to determine and, more importantly, influence customer behaviour. David Lazarus explains. David Lazar
Dixons is ditching its extended warranty scheme for a ‘service agreement’ to avoid a tax bill of at least 10m. It’s legal but is it right? Rival retailers, the Office of Fair Trading and the Treasury want to find out. Natalie Cheary investigat
WH Smith’s commercial director Brent Wilkinson has left after clashing with new managing director Beverley Hodson, who joined in May. Wilkinson leaves with no job to go to. It is understood he was unhappy that the md’s job was given to an outsider, and felt he should have been given it rather than Hodson. Hodson […]
This week, the Diary dipped into the delights of the 1997 edition of the Regional Marketing Pocket Book – published on behalf of the Advertising Association. The work is a treasure trove of information about the regional quirks of this land of ours. Did you know that in Scotland, there is one dentist for every […]
The English Butter Marketing Company (EBMC) has handed start-up agency The Virtual Group the 1m account for the relaunch of Country Life butter. The relaunch, which includes new packaging to appear in September, will see the return of the slogan that ran five years ago: “You’ll never put a better bit of butter on your […]
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