Teamworks Interactive, the new media agency, has completed the second phase of the Novartis’ “Feel Free” Nicotinell Website (www.nicotinell.co.uk). The personalised site is designed to target professionals with regular access to the Web and invites visitors to input details of their smoking habit to help generate a personalised quit programme. Female Web users are accessing […]
It is now almost a decade since management consultancy Bain & Co carried out its ground-breaking research into the key differences between customer acquisition and customer retention. By considering the real costs and long-term returns, it fou
So this is what we were meant to tell Sid when British Telecom was privatised in 1986. Tell Sid that the telecoms market will go bonkers within little more than a decade. Tell Sid that this will largely be a result of tracker funds pushing telecoms shares up – and then pushing them up further […]
Mike Sommers, the consultant brought in to shake up marketing at the Prudential, is to recruit a head of brands to oversee advertising, design, sponsorship and events for the group. The new appointment will come as part of a radical restructure at the financial services group, in which three of the marketing department’s four divisions […]
A recent ad across the entire centre spread of The Daily Telegraph was both deeply puzzling and strangely reassuring. Measuring some two and a half feet across and about two feet in depth, it pictured a plate, a fork, and two knives. That much was clear. But what was on the plate was a mystery. […]
Sometimes the most basic marketing questions, turn out to be the most difficult to answer. For example, if you were asked how your day-to-day marketing activities benefit consumers, would you be able to answer in a detailed and confident way? In what way, for instance, did the latest ad campaign improve consumers’ lives? How valuable […]
BBC Online has established a clear lead as the UK’s busiest Web destination, according to data released by ABC//electronic last Friday. But a spokesman for BBC Online (www.bbc.co.uk) concedes that its total of 80 page impressions registered during March may well be leapfrogged by Yahoo.co.uk at the next official ABC//electronic audit. BBC Online’s previous audit, […]
JC Decaux’s 600m purchase of Vivendi’s outdoor advertising division, which includes Mills & Allen and Sky Sites in the UK, has fuelled speculation about a future bid for the quoted Maiden Group. The billboard contractor, which has an estimated 15 per cent of the UK outdoor market, saw its share price jump nearly 10 per […]
Bates Communications chairman Marcus Evans and planning director Jeremy Hall have resigned following Bates Dorland’s decision to integrate its above and below-the-line agencies. The board of Bates Communications threatened to resign last week when it emerged that a single group structure with one board and one bottom line was planned between Bates Dorland and its […]
Lakeside Shopping Centre is reviewing its 1m advertising account out of EURO RSCG Wnek Gosper as it squares up to new rival Bluewater. Lakeside, which is located just ten miles from the 1.2bn Bluewater retail development near Dartford, Kent, has used EURO RSCG for the past six years. The move follows reports that retailers with […]
Bacardi-Martini has recruited a UK marketing director from the company’s European division. Maurice Doyle, European marketing co-ordinator on Bacardi rum, will run the UK marketing operation and be responsible for Bacardi-Martini’s 15m budget. He replaces Stella David, who was promoted to UK managing director last month. Former managing director Simon Gould has been handed a […]
Unilever’s two leading food businesses Van den Bergh Foods UK and Birds Eye Wall’s have bowed to consumer pressure and will stop using genetically modified ingredients for the time being. The move comes as Tesco joins many of its supermarket rivals in removing GM ingredients from own-label food products where possible. Van den Bergh and […]
Scottish Courage has launched the latest instalment in its ‘Honorary Australians’ campaign for Foster’s lager. Developed by M&C Saatchi, the new 40-second TV ad breaks on May 1 and is set at a Brazilian carnival. A barman chats up an exotic dancer and as the pair watch fireworks together, the dancer unfastens her top to […]
I was delighted to read about the open minds of Messrs McQuillan, Thompson and McManus regarding the Field Marketing Association joining the Direct Marketing Association (MW April 15). However, this is in direct conflict with the views expressed privately when the FMA has attempted to directly council their opinions in the past. Puzzingly though, they […]
NatWest has recruited a senior United Biscuits executive to head its marketing department, as part of a drive to become more customer-focused. Frazer Smith has taken up the position of strategic marketing director and will report to Norman Blackwell, NatWest’s director of group development. Smith was formerly managing director of United Biscuits in Western Europe. […]