London’s swanky Dorchester Hotel has been hit by a particularly bad bout of millennium fever. In a bid to out-do goings-on at the Millennium Dome, the normally dapper Dorchester is swapping its armchairs and grand pianos for an altogether more, er, space-age experience. On New Year’s Eve this year, the Dorchester’s “Global circus” will take […]
Former Cadbury Schweppes UK marketing director Andrew Mann, who joined Coca-Cola in the wake of its $1.85bn (&£1.1bn) acquisition of the Schweppes soft drink brands, is returning to Cadbury Schweppes as global manager for Canada Dry. A spokeswoman for Coca-Cola claims all other brand managers who transferred from Cadbury Schweppes have accepted jobs at the […]
Some of the UK’s biggest spending advertisers are joining forces to oppose the proposed &£7.8bn merger of Carlton and United News & Media, which they criticise as premature and likely to create a restrictive TV advertising cartel. The advertisers – which spend &£1.4bn a year through the ITV network – have demanded a meeting this […]
Crisis, the charity which fights homelessness, is launching a hard-hitting national TV advertising campaign through creative group Other. The 40-second commercial ‘Blue Christmas’ highlights the fact that many people in the UK would rather help an animal than another person. The ad, to be supported by a fundraising and awareness drive, will spearhead the charity’s […]
British Midland is rebranding as part of its flight network expansion, but it may have a bumpy ride overcoming government regulation.
Supermarket bank appoints former Eurostar head as ex-chief executive returns to Bank of Scotland
EMAP Metro is launching a standalone men’s health and fitness title as a spin-off from its best-selling lads’ magazine FHM. Called FHM Bionic, it will appear bi-annually on newsstands from December 17 – in time for the post-Christmas fitness boom. The move follows the launch of FHM Collections, which solely covers fashion. It also appears […]
The virtues of e-commerce are now extolled in every newspaper or magazine that passes my glazed eye. Marketing Week (November 25) announced that Channel 5 is devoting a whole evening to the Internet, which being sponsored, is bound to attempt to seduce more consumers to try shopping online. It sounds too good to be true. […]
The Internet is revolutionising directory publishing. But as consumer publishers embrace the medium, many business-to-business players are simply burying their heads in the sand.
Advertising agencies are never slow to exploit news stories tactically. President Bill Clinton’s dalliance with Monica Lewinsky provided cigar manufacturers and dry-cleaners with ample material. Now Jeffrey Archer has presented creatives with a new target. McCann-Erickson copywriter Martyn Smith, art director Ashley Jouhar and creative director Luke White were quick off the mark last week […]
Ericsson has delivered a blow to CIA Medianetwork and handed all the buying and planning for its global corporate advertising business, thought to be worth more than £30m, to the Media Edge. CIA has retained some of the communication strategy on the business. Ericsson UK advertising manager Lindsay James says: “Media Edge will do all […]