It was encouraging to read Alan Mitchell’s article on narcissism (MW January 18). I agree with him wholeheartedly. Unfortunately, I almost agree with the paragraph about market research being a task usually aimed at how to make the foot fit the shoe, not the shoe fit the foot as well. However, with my market research […]
Stress is a major worry for employees and employers alike. With many companies enlisting the aid of counsellors, are we heading for a mass burn-out?
Kwik-Fit, the car repair chain, has appointed Steve Wallis as its UK marketing director. Wallis joins from the marketing department of Black & Decker and will be in charge of the company’s 650 car repair centres. He will be based in Edinburgh. He replaces Colin McNeill, who has been given a brief to develop e-commerce […]
Simon Ward, the marketing director of Work24, the online joint venture between ScottishPower and the Royal Bank of Scotland (RBS), has been made redundant following the utility company’s decision to scrap its plans to sell telecoms and financial services. Ward, who has been with the company for less than four months, does not have a […]
The advertising industry is calling on the Government to do more to promote sensible drinking, rather than introducing curbs on alcohol ads, following the publication of a report into the burden alcohol misuse places on the NHS. The report, issued by the Royal College of Physicians (RCP), suggests that alcohol abuse costs the NHS up […]
Cosmos sales and marketing director Paul Riches has been left without a job following a management restructure at the tour operator. Riches’ role has now been split between two other directors. The move was instigated by Nigel Wright, managing director of Cosmos, who believes marketing is the responsibility of the director in charge of products. […]
Methods for measuring response to Internet campaigns have, until now, been inaccurate or misleading. The problem lies in tracking consumer activity in order to target specific user groups.
A recent lunchtime promotion by Benjys turned out to be a PR banana skin for the sandwich chain. The company brought in ten tonnes of bananas to sell in a week for just five pence each. But, far from persuading City types to buy into a good deal, many of the banking brigade were suspicious […]
UGC Cinemas has appointed Helen Jones, former general manager for client services at the New Millennium Experience Company, as its UK head of sales and marketing. Jones – at the NMEC for less than six months in 1998 – has joined UGC from consultancy Hare Carding Communications. She will have overall responsibility for the cinema […]
Croatia once attracted 400,000 British tourists a year. After being ravaged by war, it is slowly regaining its popularity with holiday makers. Unfortunately the travel industry has changed and with competition from long-haul destinations, form
Camelot could be forced to spend the last two years of the next lottery licence handing over the National Lottery network to a rival, under new rules introduced by the game’s regulator. A radical shake-up of the rules for hiring a new operator at the end of the next licence has been unveiled by the […]
Sue Farr, the former BBC marketing chief who left the corporation after Greg Dyke became director-general, has been hired by public relations group Golin/Harris to run its European operations.
Business-to-business publishers are becoming increasingly worried about losing their classified revenue to online rivals. But Rob Furber thinks that the established titles still hold the strongest cards
E4, Channel 4’s digital entertainment channel, launched in a blaze of publicity last month, has failed to attract any viewers at all to a number of its programmes. Figures from BARB (Broadcasters’ Audience Research Board) reveal that while in the first four days after its January 18 launch, E4 took an average 0.6 per cent […]
Asserta Home, the CGNU-backed property site, has appointed Spirit to handle its business-to-business marketing programme, worth up to &£4m. Spirit will handle the integrated programme, which will include trade press advertising, point-of-sale, leaflets and brochures aimed at the site’s key audiences of estate agents, letting agents and property developers. The agency’s interactive arm, e-Spirit, will […]