The advertising industry is calling on the Government to do more to promote sensible drinking, rather than introducing curbs on alcohol ads, following the publication of a report into the burden alcohol misuse places on the NHS. The report, issued by the Royal College of Physicians (RCP), suggests that alcohol abuse costs the NHS up […]
Olympus has handed its £5m pan-European advertising account to FCB after a three-way pitch.
Internet banking is widely used but many consumers regard it with suspicion and would prefer to use it in conjunction with an offline service or not at all
Cosmos sales and marketing director Paul Riches has been left without a job following a management restructure at the tour operator. Riches’ role has now been split between two other directors. The move was instigated by Nigel Wright, managing director of Cosmos, who believes marketing is the responsibility of the director in charge of products. […]
Methods for measuring response to Internet campaigns have, until now, been inaccurate or misleading. The problem lies in tracking consumer activity in order to target specific user groups.
Pret and McDonald’s may seem like they have as much in common as chalk and cheese, but the two business have, in reality, many similarities.
A recent lunchtime promotion by Benjys turned out to be a PR banana skin for the sandwich chain. The company brought in ten tonnes of bananas to sell in a week for just five pence each. But, far from persuading City types to buy into a good deal, many of the banking brigade were suspicious […]
UGC Cinemas has appointed Helen Jones, former general manager for client services at the New Millennium Experience Company, as its UK head of sales and marketing. Jones – at the NMEC for less than six months in 1998 – has joined UGC from consultancy Hare Carding Communications. She will have overall responsibility for the cinema […]
TheMutual.net, an Internet service provider and website community which gave users free shares when they signed up, is to reposition itself as an e-mail marketing specialist. Keeping the concept of free shares, TheMutual will reward its 225,000 opt-in subscribers for every piece of third-party e-mail direct marketing they open. The company promises 50 “bonus shares” […]
Electricity suppliers in the East Midlands have been at a loss to explain a recent spate of power blackouts to customers. Residents waking up bright-eyed and bushy-tailed in some of the most densely-populated areas of the UK have been grumbling about the lack of electricity caused by the cuts. But the Diary can now reveal […]
Attic Futura, the publisher of teen titles Sugar, B and Boyzone, is launching a magazine aimed at women in their 20s, with the working title Project Joyce. Managing director Vivien Cotterill says the launch is being planned for autumn this year. It is likely to be a monthly publication, although Attic was unwilling to comment […]
Simply Computers is looking for an agency to handle its media planning and buying account, which is understood to be worth up to &£6m. The computer retailer is talking to a number of media agencies, and expects to make an appointment by the end of the month. The incumbent, Worth Communications, which also handled the […]
The Daily Telegraph is using a newsagent’s shop as the setting for a new series of TV ads with the strapline ‘To a T’. The ads will feature a regular cast of characters, including a newsagent, and will be used to highlight specific promotions or special editorial features in the Daily Telegraph. The campaign marks […]
Senior executives at Jaguar are actively considering handing most, and possibly all, of the company’s $125m (85m) global creative advertising business to Young & Rubicam (Y&R). The WPP agency has already been briefed to create the advertising campaign for the X-Type model, which is to be launched at the end of May (MW January 18). […]
Sportswear company Adidas is launching an initiative which lets consumers create their own footwear. Until now, this has been a service available only to sports stars. Called Customization Experience, Adidas claims it is the first time consumers will be able to create unique footwear to fit their personal function needs, size and looks. The project […]