The advertising industry is being urged to prepare for a battle with heritage and environmental groups over the use of ambient and outdoor advertising as campaigners against both media take their case to Westminster. The Incorporated Society of British Advertisers (ISBA) is currently drawing up a response to the claims of pressure groups, led by […]
Gordon Brown’s baby-bond proposal has certainly captured the public imagination. But is it really, as he claims, the first step in a determined effort to build a genuine savings culture in Britain – or simply an inspired electioneering tactic that will be quietly forgotten in the aftermath of victory? Although details of the proposal have […]
The Diary felt a little uncomfortable when a press release purporting to be from packaged goods giant Procter & Gamble arrived in the office. The document claimed P&G was testing a new variant of its Charmin toilet paper, carrying electronic ads – a potentially painful prospect if something went wrong with the technology – on […]
RPM3 is gambling on a new way of pitching for business – transactional marketing – which the agency admits could alienate half of the top 1,000 global clients. The agency will now only pitch for accounts that fall into its new remit, described as “businesses which deal directly with consumers, such as retailers, banks, the […]
More than a third of the UK adult population used the Internet during February, according to new figures from BMRB International. An estimated 16.6 million people used the Net during February, equating to 36 per cent of the adult population. The figure shows that 800,000 new users went online in December, January and February. Age […]