Procter & Gamble’s (P&G) Charmin Ultra, launched in February last year (MW January 27, 2000), is set to become the toilet roll brand with the lowest number of sheets per roll in the UK market.
Unilever Bestfoods is planning a radical relaunch of its PG Tips tea brand next year. It is understood to be considering ditching the long-running talking chimpanzee ads in a bid to modernise the brand. The PG Tips’ ads – which are created by BMP DDB – have featured chimpanzees since 1956, and the animals have […]
The Energy Saving Trust (EST) is reviewing its advertising and media buying for the Energy Efficiency brand. The review is being handled by COI Communications, which recently drew up an agency roster. The EST originally invited agencies to tender for the business independently of the Central Office of Information (COI), by posting a note on […]
Scottish Courage has appointed former United Distillers marketing chief Andy Neal to the new position of brands director for Kronenbourg, Miller and Beck’s. It is understood that Neal – who joins Courage in January – will be closely involved with the appointment of a creative agency for the Kronenbourg brand. He will report to UK […]
Safeway’s decision to ditch its Net arm and launch a discount chain has left market analysts divided. So is the supermarket giant overstretching itself or has it pinpointed the future of grocery retail?
Media’s new content-driven payment systems are squeezing advertising out of the financial equation, forcing it to rethink its value to consumers, says Alan Mitchell
Former BSkyB marketing director Scott Menneer plans to develop a TV channel focusing on the countryside. Menneer stepped down from his post at BSkyB in September so that he could devote time to the secret TV start-up project. He continues to work at BSkyB three days a week as on-air promotions director. Menneer’s plans are […]
Despite a squeeze on programming budgets and the digital drain, ITV still has the quality to compete if only it bucked up its scheduling.
Money transfer company Western Union has appointed Forte Hotels senior commercial marketing manager John Campbell as its head of UK marketing. Campbell will have a remit to strengthen the brand and find new sources of income. He will report to UK managing director Henk Elzenga. The company targets largely those from the ethnic market – […]
The Free Books for Schools promotion jointly run by Walkers Crisps and News International, has come under fire from the consumer watchdog Which?, for giving only “modest” returns and encouraging unhealthy eating. The promotion, which was launched in 1998 by the then Education Secretary David Blunkett, offers schools the chance to collect tokens that appear […]
Channel 4’s commercial arm, 4Ventures, is considering entering the computer games market and developing money-making events and products to support the channel’s main brand. The move follows a restructuring of 4Ventures’ commercial development division, which has been renamed consumer products. The review was conducted by Polly Cochrane, managing director of marketing at 4Creative and of […]
WPP’s global agency network Red Cell has created two co-chief executive positions following the acquisition of US agency Berlin Cameron & Partners. Berlin Cameron & Partners chairman Andy Berlin is to become co-chief executive and chief creative officer. Lee Daley, former chief strategy officer for McCann-Erickson Europe, Middle East and Africa is to become co-chief […]
Sara Lee Household & Body Care is launching its first viral marketing campaign for Brylcreem.
Money transfer company Western Union has appointed Forte Hotels senior commercial marketing manager John Campbell as its head of UK marketing. Campbell will have a remit to strengthen the brand and find new sources of income. He will report to UK managing director Henk Elzenga. The company targets largely those from the ethnic market – […]
The Free Books for Schools promotion jointly run by Walkers Crisps and News International, has come under fire from the consumer watchdog Which?, for giving only “modest” returns and encouraging unhealthy eating. The promotion, which was launched in 1998 by the then Education Secretary David Blunkett, offers schools the chance to collect tokens that appear […]