Heinz has appointed WCRS to handle the advertising for its babyfood business, fuelling rumours that the company is planning a revamp of the products. Heinz general manager of baby feeding Clodagh Ward, who is credited with revamping Heinz salad cream last year, oversaw the pitch. WCRS pitched against Saatchi & Saatchi and Leith London, and […]
World Sports Solutions (WSS) has been appointed to manage the global merchandising rights for Leeds United products. Under the five-year deal, WSS will be in charge of taking the Leeds United brand to new territories through a global merchandising and brand licensing programme. In addition to working with European football, WSS also has clients in […]
Nestlé Rowntree is to challenge Cadbury in the white chocolate market next year with the launch of a white chocolate version of Kit Kat Chunky.
Axa UK has appointed John Bines, Royal & SunAlliance head of creditor and cashplans, as its first group marketing and services director, in a move that could trigger a review of the group’s £27m advertising business.
This has been a good year for Mother. A splendid showing in the Marketing Week Agency Reputations Survey and a series of account wins have seen its profile rocket. So what next for the young agency if it is to let go of the apron strings and g
Lego has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its £60m global brand advertising account.
IPA says Chief Medical Officer’s proposals are ‘over the top’. ISBA calls for sensible drinking campaign
Prudential is reviewing its advertising account – worth £20m next year – following the appointment in October of Roger Ramsden as group marketing director (MW October 18).
IPA says Chief Medical Officer’s proposals are ‘over the top’. ISBA calls for sensible drinking campaign
Regus, the office supplier, is counter-suing contract publisher Citroen Wolf Communications because it is continuing to produce Regus’s in-house magazine, despite Regus cancelling the contract. Regus is now claiming that Citroen Wolf is producing a magazine using Regus’s name without permission and which Regus will not distribute to its offices. Regus informed Citroen Wolf Communications […]
AOL, the world’s biggest Internet service provider, has emerged triumphant from a tussle with entrepreneur Stelios Haji-Ioannou over an ad campaign promoting online access at his chain of easyEverything Internet cafés. The ad, which showed Haji-Ioannou tearing up a piece of paper with AOL’s logo on it, ran in the Evening Standard and on posters […]
Thomson Holidays is consolidating its children’s holiday clubs under the name Kidzone for the summer 2002 season. The company has invested &£4m in research and rebranding the clubs to make them more appealing to children, particularly the older ones. Previously, Thomson’s five holiday brands each had a different named children’s club, for instance Snappy’s Gang […]
Marks & Spencer is trying to bolster its recovery by launching a combined credit and loyalty card and bolstering its financial services arm. The scheme will have to be novel to survive in a crowded market, says Gary Thurtle
Sportsworld Media Group, the entertainment and sports marketing agency, has appointed Tony Simpson to the newly created position of head of brand marketing. Simpson – former deputy managing director and vice-chairman of sales promotion company Team LGM – will work with FIFA World Cup sponsors, which are as yet unknown. He says: “My job is […]
NTL is understood to be planning to downsize the central marketing team of its consumer division and to give greater responsibility to its regional units. The decision is part of a restructure of the debt-laden cable company that will result in a further 2,000 job losses. NTL, which is &£12bn in debt, has already announced […]