Alan Hartwell is to take up the position of vice-president of marketing at Oracle UK & Ireland, replacing Nick Barley, who left to head the UK marketing team at rival software company Microsoft in August (MW August 8). Hartwell will report to Ian Smith, senior vice-president and managing director for UK and Ireland, and Claus-Peter […]
Teenagers are a difficult market to reach, but their herd instincts make them a lucrative catch. P&G now wants them to recruit each other. By Sonoo Singh
Corporate social responsibility is seen by some as a fig-leaf, used to impress consumers. CSR is on the boardroom agenda, however, and companies are becoming more adept at communicating their achievements. By Alex Blyth
The British Tourist Authority (BTA) is searching for two marketing chiefs following the decision by the Department of Culture, Media and Sport (DCMS) to close down the English Tourism Council (ETC) and transfer its functions to a new department within the BTA. The BTA now has the remit for promoting England to the domestic market […]
Patricia Hewitt, who branded an ad for the Birmingham motor show as sexist, may not have a post-feminist sense of irony, but Iain Murray says that he certainly has
British soap manufacturer PZ Cussons has appointed Bob Jones as managing director for the UK. Jones, formerly international brand director of the group’s marketing department, replaces David Whitewood, who has been made group sourcing director. UK marketing director Dominic Box will report to Jones. In September, the manufacturer of Imperial Leather acquired the Original Source […]
Comet is promoting its head of grey goods Bob Darke to head of marketing, a position that has remained vacant since April. Darke fills the gap left by Martin Pugh, who quit the electrical goods retailer to go to Safeway as director of marketing brands, where he reports to the supermarket chain’s top marketer Karen […]
New low-cost airline Jet 2, which is set to take on easyJet and bmibaby, has appointed Poulter Partners to handle all marketing aspects of its launch. Jet 2, a subsidiary of charter airline Dart Group, will begin flights out of Leeds Bradford International Airport in February next year with four aircraft. Full service agency Poulter […]
The Observer will publish a glossy travel magazine in January. The title will be added to the newspaper’s roster of monthly supplements if it proves successful. The 68-page colour supplement will be tabloid-sized and branded the Observer Travel Magazine (OTM) in line with the newspaper’s other glossy supplements, Observer Sport Monthly (OSM) and Observer Food […]
Mintel predicts that the men’s magazine market will increase 29 per cent in value by 2006, as long as they continue to adapt to changes in fashion
After winning an historic court battle against US beer giant Anheuser-Busch (A-B) over the Budweiser and Bud names in the UK, Budweiser Budvar plans to launch a super premium high-strength beer called Bud Super Strong, in the New Year. Bud Super Strong is a high-strength super premium lager already sold on the Continent. It will […]
Lego has appointed former Foot Locker Europe chief executive Dominic Galvin to the newly created post of senior vice-president of brand retail. As part of Lego’s global management team, Galvin will report directly to chief operating officer Poul Plougmann and chief executive Kjeld Kirk Kristiansen. Lego created the role to oversee its increased focus on […]
After winning an historic court battle against US beer giant Anheuser-Busch (A-B) over the Budweiser and Bud names in the UK, Budweiser Budvar plans to launch a super premium high-strength beer called Bud Super Strong, in the New Year. Bud Super Strong is a high-strength super premium lager already sold on the Continent. It will […]
When culture secretary Tessa Jowell stands up to speak at the launch of the Media Smart initiative later this month, she will give brand owners a massive boost in their battle against moves to ban advertising to children. Media Smart, representing some of the UK’s biggest children’s advertisers such as Procter & Gamble (P&G) – […]
Unilever is preparing to flood the toiletries market with its “power brands” next year. The multi-million pound blitz will include a product launch from Sure; a revamp of Lynx; and Impulse brand extensions. The packaged goods giant is also expected to spend more than £30m on the Dove brand next year. The move follows a […]