Unilever has effectively ditched a raft of brands in the UK, including Mentadent toothpaste and Brut cologne, transferring marketing, sales and distribution to the broker Ceuta Healthcare, in order to focus on its core products. Ceuta will take over the toothpaste brands Signal and Mentadent, Shield soap, Pond’s skincare and Brut in the UK. Unilever […]
ITV’s Christmas line-up will include World Idol presented by Ant and Dec and a documentary about David Beckham’s move to Real Madrid.
Film distributor United International Pictures (UIP) has appointed Zenith Optimedia to handle its £29.3m planning and buying account. The agency pitched against Mediacom and incumbent Media-edge:CIA. The pitch was conducted by UIP’s marketing team, led by director of marketing Deborah Sheppard. It last called a review in early 2001, only to abandon it and retain […]
Your piece on sponsorship in horseracing (MW November 13) incorrectly implies that the horseracing industry is falling short in attracting sponsorship support. The article is alarmist and misguided and makes assumptions which are far wide of the mark. It was indeed unfortunate that the announcements of Martell’s withdrawal from the Grand National after the 2004 […]
The Incorporated Society of British Advertisers (ISBA) has expressed “disappointment” with Ofcom’s decision to axe rules banning the joint selling of airtime. The move paves the way for Channel 4, BSkyB and Five to sell their airtime jointly, subject to approval from the competition authorities. An ISBA spokesman says: “We are a bit disappointed about […]
Chugging – a portmanteau of charity and mugging – is an unpleasant word for an increasingly unpleasant phenomenon. Understandably, charities themselves violently dislike the term, preferring the more anodyne ‘face-to-face fundraising’. They would be loath to see what has become an important prop to the financing of worthy causes disappear from our streets. Last year, […]
Lever Fabergé has been criticised for “questionable” marketing by the Consumer Association (CA) following research which concluded that Comfort Fast Dry fails to meet its brand promise.
Marks & Spencer is launching Blue Harbour Vintage a sub-brand to its Blue Harbour range.
Leading mobile phone companies have decided not to develop public-service campaigns to promote awareness of the law regarding the use of mobile telephones while at the wheel, which came into force on December 1. O2 is understood to have looked at executions from its advertising agency, Vallance Carruthers Coleman Priest for a “Don’t call and […]
The Football Association has appointed Wembley National Stadium marketing director Jonathan Hill to head its marketing team. Hill replaces director of marketing and communications Paul Barber, who was ousted by chief executive Mark Palios last week following a reshuffle of the organisation’s marketing department. The FA’s marketing will be divided into two divisions – commercial […]
GlaxoSmithKline (GSK) has promoted its European marketing chief to head its global consumer healthcare operation, as part of a worldwide restructure of the company. John Clarke, president of GSK’s European consumer healthcare business, will be given the role of president of a newly created global marketing division, known as the “futures” team, from January. Marketing […]
GlaxoSmithKline (GSK) has promoted its European marketing chief to head its global consumer healthcare operation, as part of a worldwide restructure of the company. John Clarke, president of GSK’s European consumer healthcare business, will be given the role of president of a newly created global marketing division, known as the “futures” team, from January. Marketing […]
GlaxoSmithKline (GSK) is planning to extend its Horlicks brand into the children’s market, in an attempt to take on the main drinking-chocolate brands. Three new flavours, including chocolate and strawberry, in single-sachet packs are planned. There will also be new packaging, using animal characters. It is understood that the products will promote the overall brand […]